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Google+ for Business

Using Google Analytics to benchmark


From:

Google+ for Business

with Lorrie Thomas Ross

Video: Using Google Analytics to benchmark

When you have your account with Google+ you have your personal page, you'll also have your professional page for business. You can use the power of Google and Google Analytics specifically to measure the success and the performance of your Google+ business page. What I am going to do is I am going to go up here, and I'm just going to google.com, and I want to go to Google Analytics. There are other courses in the lynda.com library for Google Analytics, before this course was created we did create an account.
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  1. 1m 25s
    1. Welcome
      1m 5s
    2. Using the exercise files
      20s
  2. 4m 10s
    1. Why use Google+ Pages?
      4m 10s
  3. 23m 20s
    1. Creating a Google+ profile
      7m 45s
    2. Adding contacts to circles
      3m 46s
    3. Gathering the graphics for your business page
      2m 19s
    4. Creating a business page
      9m 30s
  4. 17m 42s
    1. Customizing the business name and introduction
      6m 10s
    2. Customizing the tagline
      1m 2s
    3. Adding photos
      2m 6s
    4. Customizing Google+ Page settings
      4m 32s
    5. Adding page managers
      3m 52s
  5. 33m 28s
    1. Starting the conversation
      8m 32s
    2. Connecting your web site
      6m 53s
    3. Sharing on the web
      6m 56s
    4. Using Google+ Direct Connect
      51s
    5. Starting hangouts
      6m 29s
    6. Utilizing the +1 button
      3m 47s
  6. 22m 56s
    1. Optimizing the profile and cover photos
      4m 45s
    2. Linking to blog posts
      3m 21s
    3. Writing a compelling About page
      4m 17s
    4. Uploading videos to the profile page
      3m 12s
    5. Sharing links
      5m 2s
    6. Updating contact information
      2m 19s
  7. 25m 58s
    1. Making your profile visible
      6m 2s
    2. Using circles strategically
      5m 30s
    3. Integrating Google+ into your overall marketing strategy with links and AdWords
      2m 38s
    4. Using video chats and hangouts strategically
      2m 54s
    5. Using Events strategically
      3m 23s
    6. Deleting photos and posts
      2m 10s
    7. Connecting with Google+ circles through Gmail
      1m 13s
    8. Encouraging conversations with Contacts
      2m 8s
  8. 8m 38s
    1. Understanding how to measure success
      1m 4s
    2. Using Google Analytics to benchmark
      3m 17s
    3. Understanding quantitative and qualitative measurement
      4m 17s
  9. 11m 9s
    1. When in doubt, Google it
      2m 44s
    2. Changing your profile
      4m 5s
    3. Deleting your profile
      3m 4s
    4. Getting help
      1m 16s
  10. 48s
    1. Goodbye
      48s

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Google+ for Business
2h 29m Beginner Aug 27, 2012

Viewers: in countries Watching now:

In this course, author Lorrie Thomas Ross teaches you how to use Google+ to effectively promote a business. Discover how to set up an account for a business or client, and add company information, post photos and video, create compelling copy to market products or services, and improve your reach with contacts. Find smart ways to leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with an audience. This course also shows you ways to improve market visibility and open an online dialogue about your business.

Topics include:
  • Using Google+ Pages
  • Organizing contacts with Google Groups
  • Incorporating local listings from Google into your marketing campaign
  • Creating a profile
  • Adding contacts
  • Building a business page
  • Posting photos and videos
  • Hosting live online chats with hangouts
  • Using the +1 button
  • Using Google Analytics to measure a page's success
  • Changing or deleting a profile or posts
Subjects:
Business Online Marketing SEO
Software:
Google+
Author:
Lorrie Thomas Ross

Using Google Analytics to benchmark

When you have your account with Google+ you have your personal page, you'll also have your professional page for business. You can use the power of Google and Google Analytics specifically to measure the success and the performance of your Google+ business page. What I am going to do is I am going to go up here, and I'm just going to google.com, and I want to go to Google Analytics. There are other courses in the lynda.com library for Google Analytics, before this course was created we did create an account.

And so I am going to go ahead and sign in, and Jaryl is signed in and Jaryl has Google Analytics Code on No Obstacles Sport's website, she also has it setup on the No Obstacles Sport Blog. So she is measuring two different websites and the Analytics Code allows you to see everything from how many people visit the site, traffic, trends, and more. So what I am going to do here is show you where in Google Analytics you can starts to look at performance, and I'm going to ahead and hit Traffic Sources.

That's on the left-hand side in Analytics, and what you can do is you can measure different Sources of Traffic, and I am going to go ahead and hit All Traffic, and as I am measuring All Traffic, and I'm scrolling down I'm able to see traffic direct, and direct traffic is people going directly to the No Obstacles Sport website either typing that into their address bar people who bookmarked it, and there's also the second Source of Traffic, you see here is a +.url.google.com, and that is actually we're the traffic is coming from, and so the Google+ is actually driving traffic back to the website.

So you're able to see what Analytics is showing as Analytics is on any web property that you want to measure, and web properties like a website or blog-- things that you have built that you have access to the code. You put the tracking code on every page you want to measure, and what we're seeing here in the No Obstacles Sports website is that Google+ is actually referring traffic back to the main company website, which is great. So I want to go back to the Home page tab. I am going to go into Standard Reporting, and so what I am going to do is I have looked at No Obstacles Sports Traffic. I'm also going to look at the No Obstacles Sport Blog and go ahead and click that, and I can look at traffic for that as well, and so what you'll see here is that traffic to the blog is coming primarily from the website sports.noobstaclesclothing.com.

Second, traffic is coming direct--those are people going directly to the website. Next is blogger.com, and those are people likely searching within the blogger community and finding the blog, and the other referring source of traffic is the Google+ page. So using Google Analytics is a great way to benchmark, and what I mean by benchmark is creating reports so what you can do is you can measure it by certain date ranges, you can measure month-to-month, you can measure by quarter. And benchmarking means you're just looking at the traffic on a regular basis, whatever works best for you and your management time and capabilities and start to see if Google+ is becoming a referring source of traffic to your website and to your blog.

There are currently no FAQs about Google+ for Business.

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