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In this course, author Lorrie Thomas Ross teaches you how to use Google+ to effectively promote a business. Discover how to set up an account for a business or client, and add company information, post photos and video, create compelling copy to market products or services, and improve your reach with contacts. Find smart ways to leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with an audience. This course also shows you ways to improve market visibility and open an online dialogue about your business.
When you have your account with Google+ you have your personal page, you'll also have your professional page for business. You can use the power of Google and Google Analytics specifically to measure the success and the performance of your Google+ business page. What I am going to do is I am going to go up here, and I'm just going to google.com, and I want to go to Google Analytics. There are other courses in the lynda.com library for Google Analytics, before this course was created we did create an account.
And so I am going to go ahead and sign in, and Jaryl is signed in and Jaryl has Google Analytics Code on No Obstacles Sport's website, she also has it setup on the No Obstacles Sport Blog. So she is measuring two different websites and the Analytics Code allows you to see everything from how many people visit the site, traffic, trends, and more. So what I am going to do here is show you where in Google Analytics you can starts to look at performance, and I'm going to ahead and hit Traffic Sources.
That's on the left-hand side in Analytics, and what you can do is you can measure different Sources of Traffic, and I am going to go ahead and hit All Traffic, and as I am measuring All Traffic, and I'm scrolling down I'm able to see traffic direct, and direct traffic is people going directly to the No Obstacles Sport website either typing that into their address bar people who bookmarked it, and there's also the second Source of Traffic, you see here is a +.url.google.com, and that is actually we're the traffic is coming from, and so the Google+ is actually driving traffic back to the website.
So you're able to see what Analytics is showing as Analytics is on any web property that you want to measure, and web properties like a website or blog-- things that you have built that you have access to the code. You put the tracking code on every page you want to measure, and what we're seeing here in the No Obstacles Sports website is that Google+ is actually referring traffic back to the main company website, which is great. So I want to go back to the Home page tab. I am going to go into Standard Reporting, and so what I am going to do is I have looked at No Obstacles Sports Traffic. I'm also going to look at the No Obstacles Sport Blog and go ahead and click that, and I can look at traffic for that as well, and so what you'll see here is that traffic to the blog is coming primarily from the website sports.noobstaclesclothing.com.
Second, traffic is coming direct--those are people going directly to the website. Next is blogger.com, and those are people likely searching within the blogger community and finding the blog, and the other referring source of traffic is the Google+ page. So using Google Analytics is a great way to benchmark, and what I mean by benchmark is creating reports so what you can do is you can measure it by certain date ranges, you can measure month-to-month, you can measure by quarter. And benchmarking means you're just looking at the traffic on a regular basis, whatever works best for you and your management time and capabilities and start to see if Google+ is becoming a referring source of traffic to your website and to your blog.
There are currently no FAQs about Google+ for Business (2012).
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