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In this course, author Lorrie Thomas Ross teaches you how to use Google+ to effectively promote a business. Discover how to set up an account for a business or client, and add company information, post photos and video, create compelling copy to market products or services, and improve your reach with contacts. Find smart ways to leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with an audience. This course also shows you ways to improve market visibility and open an online dialogue about your business.
So now that we have optimized our About tab on our Google+ page for business so that it is user-friendly and easy to read, we're going to take another step, and we're going to go ahead and go to the Videos tab and start uploading videos. Watching videos is the number one activity on the World Wide Web, which actually is what you're doing right now. So my point is further made. Adding videos is a natural addition to optimize your page. No Obstacles does have videos on their YouTube channel, and it's a great place to store videos, but also remember that people may not necessarily go to your YouTube page and search for your videos.
So remember there's a rule with your social media marketing, and you want to tell people, tell them what you told them, and tell them one more time, and so what you can do is take videos you have already created, and you can share them on your Videos section. You can hit the blue button, or the blue link, that says Upload new videos, or you can hit the red button, which I'll do to upload new videos. And the videos will need to be stored on your computer. You can't pull them from YouTube they need to be actually on your computer. I'm going to go ahead and search for our video, here we go.
I'm going to choose that, the video may take a while to upload. Videos are large files and so just be patient, go grab yourself a cup of coffee, if you need to walk away from a computer. A little time consuming, but it's certainly worth the while because now people can see your videos in multiple places whether it's your website, your blog, YouTube absolutely share them on your Google+ page, so when people are clicking around to learn more about you and your organization they will be able to see and share your videos.
So now that our video has been uploaded, we're going to go ahead and create the album and Google+ always encourages you to share. You actually do have to share it to make it live, Check out our new--I'm just saying Check out our new athletic video - stunning scenery. Where should we shoot next? And what I'm doing is I'm leaving this with the question to see if there is any feedback that we can enlist from the community, and I'm going to go ahead and make this public, since No Obstacles Sport is an athletic brand and they are looking to generate visibility.
and then I'm going to go ahead and hit Share, and now we'll see here, the video is live. And so what you'll want to do is even if you have videos that are on YouTube, or maybe they're on a disk somewhere, find ways to repurpose your content and have it in multiple places, and you can download your video to your desktop or to a place in your computer and upload them here. That way you're giving people the ability to engage with you, not only to your current posts, but even later on if this post gets pushed down lower on the page because we're going to be uploading new content all the time.
People can still go to your Video section and see them saved here. So now that you see how easy it is to upload videos. What we're going to do is take some last steps to optimize our Google+ page for business.
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