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In this course, author Lorrie Thomas Ross teaches you how to use Google+ to effectively promote a business. Discover how to set up an account for a business or client, and add company information, post photos and video, create compelling copy to market products or services, and improve your reach with contacts. Find smart ways to leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with an audience. This course also shows you ways to improve market visibility and open an online dialogue about your business.
There is a great saying: "If you can measure it, you can manage it." It is always helpful to measure success of any web channel, and here are some ways to measure the success of your Google+ Business page. What we're looking at here is a really simple sales funnel and marketing in its true definition means maximizing exchanges. And how do you maximize exchanges? Well, exchanges include things like awareness or communication, information distribution, connection, service, and sales.
Sales is more of a quantitative type of measurement where things like connection and communication are a little more qualitative. Awareness can actually be quantitative and measured through the form of website traffic which we'll look at in the next movie. But when you are thinking about success, I encourage you to look at all the pieces of the sales funnel and understand that Google+ for Business is going to help you brand build and boost business, and there are qualitative and quantitative ways to look at that.
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