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Understanding how to measure success

From: Google+ for Business

Video: Understanding how to measure success

There is a great saying: "If you can measure it, you can manage it." It is always helpful to measure success of any web channel, and here are some ways to measure the success of your Google+ Business page. What we're looking at here is a really simple sales funnel and marketing in its true definition means maximizing exchanges. And how do you maximize exchanges? Well, exchanges include things like awareness or communication, information distribution, connection, service, and sales.

Understanding how to measure success

There is a great saying: "If you can measure it, you can manage it." It is always helpful to measure success of any web channel, and here are some ways to measure the success of your Google+ Business page. What we're looking at here is a really simple sales funnel and marketing in its true definition means maximizing exchanges. And how do you maximize exchanges? Well, exchanges include things like awareness or communication, information distribution, connection, service, and sales.

Sales is more of a quantitative type of measurement where things like connection and communication are a little more qualitative. Awareness can actually be quantitative and measured through the form of website traffic which we'll look at in the next movie. But when you are thinking about success, I encourage you to look at all the pieces of the sales funnel and understand that Google+ for Business is going to help you brand build and boost business, and there are qualitative and quantitative ways to look at that.

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Google+ for Business

40 video lessons · 13458 viewers

Lorrie Thomas Ross
Author

 
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  1. 1m 25s
    1. Welcome
      1m 5s
    2. Using the exercise files
      20s
  2. 4m 10s
    1. Why use Google+ Pages?
      4m 10s
  3. 23m 20s
    1. Creating a Google+ profile
      7m 45s
    2. Adding contacts to circles
      3m 46s
    3. Gathering the graphics for your business page
      2m 19s
    4. Creating a business page
      9m 30s
  4. 17m 42s
    1. Customizing the business name and introduction
      6m 10s
    2. Customizing the tagline
      1m 2s
    3. Adding photos
      2m 6s
    4. Customizing Google+ Page settings
      4m 32s
    5. Adding page managers
      3m 52s
  5. 33m 28s
    1. Starting the conversation
      8m 32s
    2. Connecting your web site
      6m 53s
    3. Sharing on the web
      6m 56s
    4. Using Google+ Direct Connect
      51s
    5. Starting hangouts
      6m 29s
    6. Utilizing the +1 button
      3m 47s
  6. 22m 56s
    1. Optimizing the profile and cover photos
      4m 45s
    2. Linking to blog posts
      3m 21s
    3. Writing a compelling About page
      4m 17s
    4. Uploading videos to the profile page
      3m 12s
    5. Sharing links
      5m 2s
    6. Updating contact information
      2m 19s
  7. 25m 58s
    1. Making your profile visible
      6m 2s
    2. Using circles strategically
      5m 30s
    3. Integrating Google+ into your overall marketing strategy with links and AdWords
      2m 38s
    4. Using video chats and hangouts strategically
      2m 54s
    5. Using Events strategically
      3m 23s
    6. Deleting photos and posts
      2m 10s
    7. Connecting with Google+ circles through Gmail
      1m 13s
    8. Encouraging conversations with Contacts
      2m 8s
  8. 8m 38s
    1. Understanding how to measure success
      1m 4s
    2. Using Google Analytics to benchmark
      3m 17s
    3. Understanding quantitative and qualitative measurement
      4m 17s
  9. 11m 9s
    1. When in doubt, Google it
      2m 44s
    2. Changing your profile
      4m 5s
    3. Deleting your profile
      3m 4s
    4. Getting help
      1m 16s
  10. 48s
    1. Goodbye
      48s

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