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In this course, author Lorrie Thomas Ross teaches you how to use Google+ to effectively promote a business. Discover how to set up an account for a business or client, and add company information, post photos and video, create compelling copy to market products or services, and improve your reach with contacts. Find smart ways to leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with an audience. This course also shows you ways to improve market visibility and open an online dialogue about your business.
So now that we have a video added to our Google+ page for our business for No Obstacles Sport I'm going to show you another area that you can optimize for your Google+ page, and that is adding links. We did go ahead and update the About section, including building and links. But down here at the bottom do you see where it says links? This is an area that you can leverage to include links to your Twitter account, YouTube website, blog, whatever works for you. Right now we have the website here, so that looks good to go, and if you ever wanted to add your Google+ page to your website you can actually hit this link, and it gives you the way to email instructions to your webmaster.
We're not going to do that right now. We're going to focus on the Links section. And how to edit is simple, you go up to the top, and you hit Edit profile, and now when we see the blue bar across the top that means we're in editing mode, so I'm going to scroll down here. And remember the way to edit things like this, you have to put your mouse over the word and actually click it, and that opens up the editing feature. So, right now we have a link to the blog, and while this is accurate, and it does truly link to the blog I'm going to go ahead and make this more descriptive.
I'm going to call it the Athletic Barriers Unlocked Blog to give it a little more interest. And while I'm in this, I'm going to go ahead and hit Add a custom link, and I'm going to link to some other areas. We just linked to the blog, that's great. We're going to go ahead and also link to YouTube. I'm going to call it No Obstacles Sport Videos to be even more descriptive. Let me go ahead and hit that. What else can we link to? Our Facebook page. I'm going to go ahead and note I'm going to the actual Facebook page, I am copying the link of the Facebook page, and I'm going back to Google+.
I'm saying No Obstacles Sport on Facebook. I'm going to go ahead and paste that URL in there, and we are also on Twitter. So I'm going to go up and copy this specific URL with the No Obstacles Sport handle, and I'm going to say that No Obstacles Sport on Twitter. I am even going to include the Twitter handle, and this helps create more links and cross promotion amongst all of your social media marketing.
I'm going to go ahead and hit Save, and what you also see here is that we have all the icons. This is a blogger blog, YouTube, Facebook, Twitter, and I'm going to go ahead and hit Done editing. And so now we have further optimized our Google+ page for our organization by having some links that are linking and syncing back and forth between the various social media platforms to increase visibility across the board. There's another sharing option I wanted to point out, and that's through photos.
I don't see photos here on the left side, so I'm going to go ahead and hit More, and there is the Photos option. And sharing photos, not only within Google+, but on other social media properties like Facebook and Twitter is a way that you can integrate your Google+ into your overall online marketing and drive traffic back to your Google+ page. Some of these photos here are new photos, there are photos of models in the athletic wear and what I can do is I can hit this area called More, and I can share the album via a link.
So let's say this is a new album, and I want to talk more about my athletic wear products to the social web. I can go ahead and copy this, so I'm just going to do a right-click and hit Copy, and I can go to Twitter, I can compose a new tweet. So I just said we're so excited to announce our new athletic clothing line at No Obstacles Sport, and I did the hash tag for No Obstacles Sport to add another label, and it just says View photos here, and I can go ahead and I can tweet that. If I ever wanted to shorten that URL I can go ahead and use a tool like bit.ly, B-I-T.L-Y, or tinyURL.com.
Since I still have space, and I'm not crunched with the character max, I'm good to go. So I'm going to go ahead and hit Tweet. And voila, I have a new tweet posted. I'm going to go ahead and refresh my page, and there it is. So that's one way to share, and as you see it links back to the photos, driving traffic back to the Google+ page. So not only can I share the link here I can copy it again, and I can go to Facebook. I'm login to Facebook as the owner of the page, which is why you see all the additional administration settings that you wouldn't normally see if you were a manager of the brand.
And here I can share status, and I'm going to go ahead and type the news, and I'm going to go ahead and add that link in there, and go ahead and hit Post, and there it is on the new timeline. So simple things that you can do, I am going to go ahead and cancel this out and one more way that you can take the work that you're doing on Google+ and weave it in to your overall marketing plan.
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