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Sharing links

From: Google+ for Business

Video: Sharing links

So now that we have a video added to our Google+ page for our business for No Obstacles Sport I'm going to show you another area that you can optimize for your Google+ page, and that is adding links. We did go ahead and update the About section, including building and links. But down here at the bottom do you see where it says links? This is an area that you can leverage to include links to your Twitter account, YouTube website, blog, whatever works for you. Right now we have the website here, so that looks good to go, and if you ever wanted to add your Google+ page to your website you can actually hit this link, and it gives you the way to email instructions to your webmaster.

Sharing links

So now that we have a video added to our Google+ page for our business for No Obstacles Sport I'm going to show you another area that you can optimize for your Google+ page, and that is adding links. We did go ahead and update the About section, including building and links. But down here at the bottom do you see where it says links? This is an area that you can leverage to include links to your Twitter account, YouTube website, blog, whatever works for you. Right now we have the website here, so that looks good to go, and if you ever wanted to add your Google+ page to your website you can actually hit this link, and it gives you the way to email instructions to your webmaster.

We're not going to do that right now. We're going to focus on the Links section. And how to edit is simple, you go up to the top, and you hit Edit profile, and now when we see the blue bar across the top that means we're in editing mode, so I'm going to scroll down here. And remember the way to edit things like this, you have to put your mouse over the word and actually click it, and that opens up the editing feature. So, right now we have a link to the blog, and while this is accurate, and it does truly link to the blog I'm going to go ahead and make this more descriptive.

I'm going to call it the Athletic Barriers Unlocked Blog to give it a little more interest. And while I'm in this, I'm going to go ahead and hit Add a custom link, and I'm going to link to some other areas. We just linked to the blog, that's great. We're going to go ahead and also link to YouTube. I'm going to call it No Obstacles Sport Videos to be even more descriptive. Let me go ahead and hit that. What else can we link to? Our Facebook page. I'm going to go ahead and note I'm going to the actual Facebook page, I am copying the link of the Facebook page, and I'm going back to Google+.

I'm saying No Obstacles Sport on Facebook. I'm going to go ahead and paste that URL in there, and we are also on Twitter. So I'm going to go up and copy this specific URL with the No Obstacles Sport handle, and I'm going to say that No Obstacles Sport on Twitter. I am even going to include the Twitter handle, and this helps create more links and cross promotion amongst all of your social media marketing.

I'm going to go ahead and hit Save, and what you also see here is that we have all the icons. This is a blogger blog, YouTube, Facebook, Twitter, and I'm going to go ahead and hit Done editing. And so now we have further optimized our Google+ page for our organization by having some links that are linking and syncing back and forth between the various social media platforms to increase visibility across the board. There's another sharing option I wanted to point out, and that's through photos.

I don't see photos here on the left side, so I'm going to go ahead and hit More, and there is the Photos option. And sharing photos, not only within Google+, but on other social media properties like Facebook and Twitter is a way that you can integrate your Google+ into your overall online marketing and drive traffic back to your Google+ page. Some of these photos here are new photos, there are photos of models in the athletic wear and what I can do is I can hit this area called More, and I can share the album via a link.

So let's say this is a new album, and I want to talk more about my athletic wear products to the social web. I can go ahead and copy this, so I'm just going to do a right-click and hit Copy, and I can go to Twitter, I can compose a new tweet. So I just said we're so excited to announce our new athletic clothing line at No Obstacles Sport, and I did the hash tag for No Obstacles Sport to add another label, and it just says View photos here, and I can go ahead and I can tweet that. If I ever wanted to shorten that URL I can go ahead and use a tool like bit.ly, B-I-T.L-Y, or tinyURL.com.

Since I still have space, and I'm not crunched with the character max, I'm good to go. So I'm going to go ahead and hit Tweet. And voila, I have a new tweet posted. I'm going to go ahead and refresh my page, and there it is. So that's one way to share, and as you see it links back to the photos, driving traffic back to the Google+ page. So not only can I share the link here I can copy it again, and I can go to Facebook. I'm login to Facebook as the owner of the page, which is why you see all the additional administration settings that you wouldn't normally see if you were a manager of the brand.

And here I can share status, and I'm going to go ahead and type the news, and I'm going to go ahead and add that link in there, and go ahead and hit Post, and there it is on the new timeline. So simple things that you can do, I am going to go ahead and cancel this out and one more way that you can take the work that you're doing on Google+ and weave it in to your overall marketing plan.

Show transcript

This video is part of

Image for Google+ for Business
Google+ for Business

40 video lessons · 13194 viewers

Lorrie Thomas Ross
Author

 
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  1. 1m 25s
    1. Welcome
      1m 5s
    2. Using the exercise files
      20s
  2. 4m 10s
    1. Why use Google+ Pages?
      4m 10s
  3. 23m 20s
    1. Creating a Google+ profile
      7m 45s
    2. Adding contacts to circles
      3m 46s
    3. Gathering the graphics for your business page
      2m 19s
    4. Creating a business page
      9m 30s
  4. 17m 42s
    1. Customizing the business name and introduction
      6m 10s
    2. Customizing the tagline
      1m 2s
    3. Adding photos
      2m 6s
    4. Customizing Google+ Page settings
      4m 32s
    5. Adding page managers
      3m 52s
  5. 33m 28s
    1. Starting the conversation
      8m 32s
    2. Connecting your web site
      6m 53s
    3. Sharing on the web
      6m 56s
    4. Using Google+ Direct Connect
      51s
    5. Starting hangouts
      6m 29s
    6. Utilizing the +1 button
      3m 47s
  6. 22m 56s
    1. Optimizing the profile and cover photos
      4m 45s
    2. Linking to blog posts
      3m 21s
    3. Writing a compelling About page
      4m 17s
    4. Uploading videos to the profile page
      3m 12s
    5. Sharing links
      5m 2s
    6. Updating contact information
      2m 19s
  7. 25m 58s
    1. Making your profile visible
      6m 2s
    2. Using circles strategically
      5m 30s
    3. Integrating Google+ into your overall marketing strategy with links and AdWords
      2m 38s
    4. Using video chats and hangouts strategically
      2m 54s
    5. Using Events strategically
      3m 23s
    6. Deleting photos and posts
      2m 10s
    7. Connecting with Google+ circles through Gmail
      1m 13s
    8. Encouraging conversations with Contacts
      2m 8s
  8. 8m 38s
    1. Understanding how to measure success
      1m 4s
    2. Using Google Analytics to benchmark
      3m 17s
    3. Understanding quantitative and qualitative measurement
      4m 17s
  9. 11m 9s
    1. When in doubt, Google it
      2m 44s
    2. Changing your profile
      4m 5s
    3. Deleting your profile
      3m 4s
    4. Getting help
      1m 16s
  10. 48s
    1. Goodbye
      48s

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