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Optimizing the profile and cover photos

From: Google+ for Business (2012)

Video: Optimizing the profile and cover photos

You can optimize your Google+ page, whether you just got started, or you had an existing page for a while. Taking some of these simple optimization steps can make a big difference in getting the most marketing power out of your business page. The profile picture that you see at the right should reflect your brand as best as it can. When we started creating the Google+ account we started with a simple logo profile picture. But when I looked critically at the photo here on the page in the full expanded mode we realize that it could better reflect the business.

Optimizing the profile and cover photos

You can optimize your Google+ page, whether you just got started, or you had an existing page for a while. Taking some of these simple optimization steps can make a big difference in getting the most marketing power out of your business page. The profile picture that you see at the right should reflect your brand as best as it can. When we started creating the Google+ account we started with a simple logo profile picture. But when I looked critically at the photo here on the page in the full expanded mode we realize that it could better reflect the business.

Right now it's certainly appropriate and then it's the logo icon for the brand but when it's large and in full view it doesn't necessarily convey the strongest message we felt as owners of the No Obstacles Sport brand. So let's go ahead and change it. I'm going to hit Change Profile Photo, and you have options, you could use your web camera, which in this case we're not going to, because you don't need to have my picture on the profile photo. You can have Photos of you, you can have your own personal photos, you can actually select photos from your Scrapbook photos, from various albums.

In this case, our designers actually designed a custom photo, and I'm going to go ahead and go to the Desktop and upload this one here. And the size of this image is a 250x 250 image, and the one I'm optimizing here has the logo, the tagline, and it also has an athlete wearing the athletic wear. So we're going to go ahead, that looks great, we can add a caption here. We'll call it No Obstacles Sport.

I recommend you take the time to add that little caption. This could increase your search visibility, helps you organize photos, and I'm going to go ahead and hit the blue button and set it as the profile photo. And Google+ encourages you to share your new photo. I'm going to go ahead and just make a comment and say, We have updated our profile photo - what do you think? Being very conversational in the messaging here Google+ is a social media application so it is all about being social. I'm going to go ahead and hit Share.

And the way it works right now for Google+ is you do have to share these photos either to your circles or to public for these to go live. So now we have the profile photo, and we're viewing this as a potential follower would look at the page, and so right now, we have something that's a little more on brand a little more on purpose. The next image that you can optimize for your Google+ page for business is your cover photo. So if you want to change this image you can go ahead and hit Change Cover Photo and Google gives you a gallery to work with.

Most of you, if you have not changed your image to something already it's going to look something like this to begin with. Again, this doesn't necessarily reflect the brand so we can Change Cover Photo to outdoor brand. So we could do something like grass, it's pretty, and it certainly complements the green of the logo, but this is still a big piece of real estate that could be optimized to really communicate the power of what No Obstacles Sport does. So we can go through, and we can add photos. Let's try something from our gallery here.

We can put the picture in of the lady boxing. And how it works as you drag it to reposition the image, drag this and drag this, and that's kind of cool. It shows the No Obstacles Sport logo on her athletic wear, and it ties into the brand. But again, it may not be the best image for the organization. So what we actually did is we designed a specific image and the image space is 940 by 180 pixels. So I'm going to go ahead and select a photo that I had saved to my Desktop, and the intention here was to create an image that was not only on brand but really was on purpose.

We have the logo here, and it was important for the No Obstacles Sport team to use their Google+ page for business, to not only connect with customers, and potential customers, but also to drive traffic back to the website. So what they did is they designed the URL, the website address here into the image. They have a cool picture of the hiking shoe, but they used the text right here. So it was more left justified, because they knew that when the image appeared to the public the profile picture was going to be on top of it.

So these are things to think about. For No Obstacles Sport it was important to take the time to have a graphic artist do something that was really professional and really reflected the look and feel that the organization wanted.

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This video is part of

Image for Google+ for Business (2012)
Google+ for Business (2012)

40 video lessons · 13804 viewers

Lorrie Thomas Ross
Author

 
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  1. 1m 25s
    1. Welcome
      1m 5s
    2. Using the exercise files
      20s
  2. 4m 10s
    1. Why use Google+ Pages?
      4m 10s
  3. 23m 20s
    1. Creating a Google+ profile
      7m 45s
    2. Adding contacts to circles
      3m 46s
    3. Gathering the graphics for your business page
      2m 19s
    4. Creating a business page
      9m 30s
  4. 17m 42s
    1. Customizing the business name and introduction
      6m 10s
    2. Customizing the tagline
      1m 2s
    3. Adding photos
      2m 6s
    4. Customizing Google+ Page settings
      4m 32s
    5. Adding page managers
      3m 52s
  5. 33m 28s
    1. Starting the conversation
      8m 32s
    2. Connecting your web site
      6m 53s
    3. Sharing on the web
      6m 56s
    4. Using Google+ Direct Connect
      51s
    5. Starting hangouts
      6m 29s
    6. Utilizing the +1 button
      3m 47s
  6. 22m 56s
    1. Optimizing the profile and cover photos
      4m 45s
    2. Linking to blog posts
      3m 21s
    3. Writing a compelling About page
      4m 17s
    4. Uploading videos to the profile page
      3m 12s
    5. Sharing links
      5m 2s
    6. Updating contact information
      2m 19s
  7. 25m 58s
    1. Making your profile visible
      6m 2s
    2. Using circles strategically
      5m 30s
    3. Integrating Google+ into your overall marketing strategy with links and AdWords
      2m 38s
    4. Using video chats and hangouts strategically
      2m 54s
    5. Using Events strategically
      3m 23s
    6. Deleting photos and posts
      2m 10s
    7. Connecting with Google+ circles through Gmail
      1m 13s
    8. Encouraging conversations with Contacts
      2m 8s
  8. 8m 38s
    1. Understanding how to measure success
      1m 4s
    2. Using Google Analytics to benchmark
      3m 17s
    3. Understanding quantitative and qualitative measurement
      4m 17s
  9. 11m 9s
    1. When in doubt, Google it
      2m 44s
    2. Changing your profile
      4m 5s
    3. Deleting your profile
      3m 4s
    4. Getting help
      1m 16s
  10. 48s
    1. Goodbye
      48s

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