In this course, author Lorrie Thomas Ross teaches you how to use Google+ to effectively promote a business. Discover how to set up an account for a business or client, and add company information, post photos and video, create compelling copy to market products or services, and improve your reach with contacts. Find smart ways to leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with an audience. This course also shows you ways to improve market visibility and open an online dialogue about your business.
Topics include:
- Using Google+ Pages
- Organizing contacts with Google Groups
- Incorporating local listings from Google into your marketing campaign
- Creating a profile
- Adding contacts
- Building a business page
- Posting photos and videos
- Hosting live online chats with hangouts
- Using the +1 button
- Using Google Analytics to measure a page's success
- Changing or deleting a profile or posts
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