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Google+ for Business
Illustration by Richard Downs

Gathering the graphics for your business page


From:

Google+ for Business

with Lorrie Thomas Ross

Video: Gathering the graphics for your business page

So now that we have the personal profile created, I wanted to review some graphics that we're going to need for the business page. Just like you need a personal profile picture, you're also going to need one for your business page. So this is the 250x250 personal profile picture. Start to think in advance about one for your business page that's also the same size. I have two different images. I have the No Obstacles Sport logo icon, and I also have one that has a picture of a natural athlete in the No Obstacles Sport clothing, and that's a profile picture that you'll need.
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  1. 1m 25s
    1. Welcome
      1m 5s
    2. Using the exercise files
      20s
  2. 4m 10s
    1. Why use Google+ Pages?
      4m 10s
  3. 23m 20s
    1. Creating a Google+ profile
      7m 45s
    2. Adding contacts to circles
      3m 46s
    3. Gathering the graphics for your business page
      2m 19s
    4. Creating a business page
      9m 30s
  4. 17m 42s
    1. Customizing the business name and introduction
      6m 10s
    2. Customizing the tagline
      1m 2s
    3. Adding photos
      2m 6s
    4. Customizing Google+ Page settings
      4m 32s
    5. Adding page managers
      3m 52s
  5. 33m 28s
    1. Starting the conversation
      8m 32s
    2. Connecting your web site
      6m 53s
    3. Sharing on the web
      6m 56s
    4. Using Google+ Direct Connect
      51s
    5. Starting hangouts
      6m 29s
    6. Utilizing the +1 button
      3m 47s
  6. 22m 56s
    1. Optimizing the profile and cover photos
      4m 45s
    2. Linking to blog posts
      3m 21s
    3. Writing a compelling About page
      4m 17s
    4. Uploading videos to the profile page
      3m 12s
    5. Sharing links
      5m 2s
    6. Updating contact information
      2m 19s
  7. 25m 58s
    1. Making your profile visible
      6m 2s
    2. Using circles strategically
      5m 30s
    3. Integrating Google+ into your overall marketing strategy with links and AdWords
      2m 38s
    4. Using video chats and hangouts strategically
      2m 54s
    5. Using Events strategically
      3m 23s
    6. Deleting photos and posts
      2m 10s
    7. Connecting with Google+ circles through Gmail
      1m 13s
    8. Encouraging conversations with Contacts
      2m 8s
  8. 8m 38s
    1. Understanding how to measure success
      1m 4s
    2. Using Google Analytics to benchmark
      3m 17s
    3. Understanding quantitative and qualitative measurement
      4m 17s
  9. 11m 9s
    1. When in doubt, Google it
      2m 44s
    2. Changing your profile
      4m 5s
    3. Deleting your profile
      3m 4s
    4. Getting help
      1m 16s
  10. 48s
    1. Goodbye
      48s

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Google+ for Business
2h 29m Beginner Aug 27, 2012

Viewers: in countries Watching now:

In this course, author Lorrie Thomas Ross teaches you how to use Google+ to effectively promote a business. Discover how to set up an account for a business or client, and add company information, post photos and video, create compelling copy to market products or services, and improve your reach with contacts. Find smart ways to leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with an audience. This course also shows you ways to improve market visibility and open an online dialogue about your business.

Topics include:
  • Using Google+ Pages
  • Organizing contacts with Google Groups
  • Incorporating local listings from Google into your marketing campaign
  • Creating a profile
  • Adding contacts
  • Building a business page
  • Posting photos and videos
  • Hosting live online chats with hangouts
  • Using the +1 button
  • Using Google Analytics to measure a page's success
  • Changing or deleting a profile or posts
Subjects:
Social Media Marketing Marketing
Software:
Google+
Author:
Lorrie Thomas Ross

Gathering the graphics for your business page

So now that we have the personal profile created, I wanted to review some graphics that we're going to need for the business page. Just like you need a personal profile picture, you're also going to need one for your business page. So this is the 250x250 personal profile picture. Start to think in advance about one for your business page that's also the same size. I have two different images. I have the No Obstacles Sport logo icon, and I also have one that has a picture of a natural athlete in the No Obstacles Sport clothing, and that's a profile picture that you'll need.

You're also going to need around five or so additional photos. Google calls these additional photos scrapbook photos, and so I have different pictures of the athletes wearing the product, and these are all pictures that I can add to the Google+ for business page when we do that together. So as you're starting to plan, plan to have your profile icons ready, some scrapbook photos ready, and what you'll also want to do is do we see here how it says Change cover photo on the personal page? When we do this for the No Obstacles Sport business page, we can also either have the photos rotating through that we looked out for the scrapbook photos, those are the ones here, or you can also create an alternative image that's 904x180 pixels, and we have one like this is more branded, just something for you to think about. And I'll show you examples and how the page looks one way or the other, but it is something to think about, and as far as images like this go you can have a graphic artist design them for you, you could resize photo files yourself.

There are courses here on lynda.com that teach this, or some of you may say, look, I need to do what I do best and hire others to do the rest, and you may have some artists help you create these. But now that we know some of the assets that you'll want to plan for, let's go ahead and move into creating our business account. Next step is to go to this area called Pages right here on the left side. And for some of you it may be housed under More just depends we all have a different look and feel. I'm going to go ahead and hit pages, and it looks like we have no pages, which is perfect.

So what we're going to do together is create a new page for Google+ for business in the next movie.

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