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In this course, author Lorrie Thomas Ross teaches you how to use Google+ to effectively promote a business. Discover how to set up an account for a business or client, and add company information, post photos and video, create compelling copy to market products or services, and improve your reach with contacts. Find smart ways to leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with an audience. This course also shows you ways to improve market visibility and open an online dialogue about your business.
The final tip that I wanted to share for your Google+ page is the power of communication, and that's really listening and understanding and in this case acknowledging comments. I am logged in as Jaryl Leonard, and I'm going to go ahead and go to my Pages and go to the page for No Obstacles Sport that I manage, and part of the Google+ management game is to really stay in touch with the people using your page. Just like human communication, people want to be heard and they want to be acknowledged and one of the best things you can do is encourage the commentary.
So I'm just scrolling through, and I'm looking to see, oh, it looks like we do have a comment, and we asked, "We have updated our profile photo - what do you think?" And Samara writes back, "Terrific! I love the way it seems to say 'the sky is the limit.'" Simple follow-ups, and right now I'm using the page as No Obstacles Sport you see our company icon here, and I'm going to say, "thanks for the feedback Samara!", and I'm going to go ahead and Post that comment, and now Samara knows that she commented and that people also heard her, and it may motivate her to continue to comment on the No Obstacles Sport page and feel like there really is life out there.
Another tip when you are managing communications is to ask questions, engage people. Just like you would have two-way conversations, you're going to do the same out on Google+, and when you write the way you talk, and you make your community's opinions valued, then you often are able to get that feedback. Here is another one here, "Check out our new athletic video - stunning scenery. Where should we shoot next?", and when you're posting questions like this, it can encourage people to take that action, versus something like this that really encourages you to read the full post. Not every post is going to encourage feedback.
But when you do end up with a let us know you think or share your thoughts or something like that, it can encourage the conversation. So make sure that when you are engaging in communications on the social web that you are speaking up with your audience and not just at them.
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