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In this course, author Lorrie Thomas Ross teaches you how to use Google+ to effectively promote a business. Discover how to set up an account for a business or client, and add company information, post photos and video, create compelling copy to market products or services, and improve your reach with contacts. Find smart ways to leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with an audience. This course also shows you ways to improve market visibility and open an online dialogue about your business.
I want to spend a little more time talking about the tagline. The tagline can be edited at any time. Once you're in the editing phase, you can go to your About section and just hit this, and our Tagline, Athletic Obstacles Unlocked Athletic Wear and Accessories, was written strategically as part of the marketing puzzle. You don't need to restate your company name here, you can instead tap the space to use rich phrases that describe your business. This little effort could help your search visibility within Google+ and possibly google.com in a big way if you take advantage of this opportunity.
I used Athletic Obstacles Unlocked Athletic Wear and Accessories, which includes the tagline, Athletic Obstacles Unlocked. But I also wove in descriptive words Athletic Ware and Accessories and those are more descriptive search rich text. So feel free, if there is an opportunity to be descriptive, to go ahead and do that. I'm just going to cancel out, because I am not going to make any changes here.
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