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In this course, author Lorrie Thomas Ross teaches you how to use Google+ to effectively promote a business. Discover how to set up an account for a business or client, and add company information, post photos and video, create compelling copy to market products or services, and improve your reach with contacts. Find smart ways to leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with an audience. This course also shows you ways to improve market visibility and open an online dialogue about your business.
The 250x250 photo you select represents your business. And see how we have the logo here for No Obstacles Sport. Here's how it looks on the website, and we use the icon here for the image, which certainly was appropriate for the brand and while it's good for branding, we realized from a marketing perspective that we can actually get more mileage out of this image in this particular real estate in the social web, by having more company details. This is actually a nice image space that could be used more strategically.
So I'm going to show you in a future chapter on what we did to optimize this image. We're actually going to change this out and make it look a little different later. You can further customize your page by having a slideshow or photo here. You see here how it's just a set image with some bubbles in the background. In a previous chapter I mentioned a 940x180 image, that's 940 pixels by 180 pixels. You can how a more branded look if you choose to do this. What I'm going to do quickly is just hit Change cover photo and what I can do as I can upload photos, either from Picasa web Albums, either from a Photo Gallery, these are some pre-existing photos, or I can select photos from My Computer.
So now you see that we have uploaded photos, everything from profile photos, the No Obstacles Sport logo, various photos with the Athletic Wear under an Album, and as well as Scrapbook photos. Just note that at any time, I'm going to just click through here, and you can always Upload new photos--if you see where my mouse is on the right-hand side--I'm going to back out of this, and you can also go to various Albums, and you can always Add photos, start a new Album, things like that, you have lots of options here.
You can also just go right here to Upload New Photos and Google+ gives you the option to add it to an existing album. I'm going to cancel out of this and in a later chapter we're going to go through ways to optimize your photos to further customize your Google+ business page.
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