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So, what are online surveys all about exactly? Well, as the name implies, they are surveys that are filled out on your computer screen by accessing them online, as opposed to the old-fashioned method, which might involve paper, a pencil, an envelope, and a stamp or two. These days, online surveys have become quite an important part of a business' marketing suite of tools. Free online surveys--which we'll be focusing on, on this title--have facilitated the spread of using technology to allow companies to get closer to their clients.
So, the ability to email surveys or survey links has brought both parties into the same piece of cyberspace. So in a nutshell, online surveys are really online services one can use to create and send out surveys to rapidly gather customer needs, insights, and translate them quickly into product improvements. Now free online surveys reduce the cost of business. As you probably already know, surveys are a non-revenue-generating exercise, so the advent of the free survey software removes some of the marketing cost.
Now there are many online survey tools out there to choose from, and most of them offer free versions of their service. We'll be exploring five of the major players in this title, including SurveyMonkey, one of the most popular services out there. QuestionPro is another leader in the industry with over a million users. There is SurveyGizmo, another comprehensive package with an attractive and contemporary look and feel to it. You may have heard of Zoomerang, one of the easiest tools to navigate, and finally, Google Docs.
Yeah, that's right. You can use Google Docs to create online surveys. So, now that we know a little more about online surveys, it's time to consider some practical uses for them. We'll explore that next.
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