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What are online surveys?


Up and Running with Online Surveys

with David Rivers

Video: What are online surveys?

What are online surveys? provides you with in-depth training on Business. Taught by David Rivers as part of the Up and Running with Online Surveys
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Watch the Online Video Course Up and Running with Online Surveys
Video Duration: 1m 53s55m 34s Beginner Jun 06, 2012

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Have you ever wanted to get employee or client feedback quickly, without having to print and collect forms? In this course, author David Rivers shows how to create surveys online, while explaining when surveys are useful and how they can help collect the input needed to drive key business decisions.

The course also gives an overview of top online survey tools, including SurveyMonkey, Google Forms, QuestionPro, and SurveyGizmo. The final chapter shows how to use SurveyMonkey to create a survey from start to finish, as well as smart ways to collect more responses.

Topics include:
  • What are online surveys?
  • Building a business case for a survey
  • Reviewing the most popular free online survey tools
  • Preparing an effective survey
  • Creating a new form
  • Adding questions
  • Sending a survey out
  • Analyzing response data
Survey Monkey SurveyGizmo QuestionPro Zoomerang Google Forms
David Rivers

What are online surveys?

So, what are online surveys all about exactly? Well, as the name implies, they are surveys that are filled out on your computer screen by accessing them online, as opposed to the old-fashioned method, which might involve paper, a pencil, an envelope, and a stamp or two. These days, online surveys have become quite an important part of a business' marketing suite of tools. Free online surveys--which we'll be focusing on, on this title--have facilitated the spread of using technology to allow companies to get closer to their clients.

So, the ability to email surveys or survey links has brought both parties into the same piece of cyberspace. So in a nutshell, online surveys are really online services one can use to create and send out surveys to rapidly gather customer needs, insights, and translate them quickly into product improvements. Now free online surveys reduce the cost of business. As you probably already know, surveys are a non-revenue-generating exercise, so the advent of the free survey software removes some of the marketing cost.

Now there are many online survey tools out there to choose from, and most of them offer free versions of their service. We'll be exploring five of the major players in this title, including SurveyMonkey, one of the most popular services out there. QuestionPro is another leader in the industry with over a million users. There is SurveyGizmo, another comprehensive package with an attractive and contemporary look and feel to it. You may have heard of Zoomerang, one of the easiest tools to navigate, and finally, Google Docs.

Yeah, that's right. You can use Google Docs to create online surveys. So, now that we know a little more about online surveys, it's time to consider some practical uses for them. We'll explore that next.

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