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Whether you use an online survey or an old- fashioned paper survey, the main reason for launching a survey of any kind is basically to gather information, but there are so many different kinds of information out there and many different scenarios where launching a survey could be useful. To get you thinking about creating your own surveys, let's look at some practical users and uses for surveys--more specifically, online surveys. We'll begin with small and medium-sized businesses.
Now typically, this segment does not have the budget for the traditional survey research methods. Inexpensive online survey options make it possible for these organizations to get the information they need to better succeed at what they do. Customer satisfaction surveys, product reviews, and internal employee satisfaction surveys are examples of the types of surveys that might be created by this group. Academic and educational institutions are some of the biggest users of online surveys, typically used in research scenarios.
Having worked in the healthcare industry for nearly 10 years in the past, I saw how online surveys were used regularly for physician surveys, patient satisfaction surveys, and even employee surveys. Non-profit organizations with their shoestring budgets have adopted online surveys in a big way. Thanks to online surveys, specifically the free ones, these organizations can better afford to run their member satisfaction surveys, volunteer surveys, and event feedback surveys.
Market research is highly typical of our reason for conducting any sort of survey, but smaller marketing agencies and independents who can't afford custom software solutions for conducting their research are now considering online surveys as a viable option. And lastly, larger enterprises that have traditionally used more expensive and customizable software solutions to conduct their surveys are starting to move to online survey tools for enterprise feedback management. Marketing Departments are starting to use them for voice of customer and customer satisfaction surveys or franchisee and partner feedback.
HR Departments are using online surveys for employee feedback and--in some rare cases--performance reviews. These are just some of the practical uses for online surveys. Now it's time to build a business case for using them in your organization. We'll examine that next.
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