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The next very popular online survey tool we're going to explore just became quite interesting. It's called Zoomerang--or should I say it was called Zoomerang. If you want to know more about Zoomerang, just go back and watch the movie on SurveyMonkey. That's right, the two have recently merged into one. In fact, SurveyMonkey acquired Zoomerang at the end of 2011, and if you try to sign up for Zoomerang from their web page here, you're actually taken directly to SurveyMonkey.
Now the reason I'm dedicating a movie to Zoomerang is to highlight the features you now get by signing up with SurveyMonkey that you would not have enjoyed before the acquisition. Along with Zoomerang comes over a million survey users and over two million panel respondents on Zoom panel, including big companies like General Mills and Procter & Gamble who rely on their tools. So, this gives the cheeky sounding SurveyMonkey added legitimacy as they break the 10 million user threshold and continue to serve 99% of the Fortune 500.
Zoomerang has some cool technology for weeding out false responses, something that now make SurveyMonkey even more powerful. And those using Zoomerang services will see no interruption in a seamless transition to SurveyMonkey. Of course, whenever we see one company acquire one of its competitors, it automatically means a reduction in competition, which typically translates into less choice and higher prices for the consumer. I'm not convinced that is the case here when discussing free tools, but it should be considered when upgrading.
And lastly, because Zoomerang is now SurveyMonkey, the same restrictions we see using the free version of SurveyMonkey apply here as do the upgrade costs.
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