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When you're ready to start creating an online survey, you'll find there are many online survey tools out there to choose from. In this chapter, we'll look at five popular tools that have free options and explore the differences, including the pros and cons of each. We're going to begin with SurveyMonkey, one of the most popular tools around. Like the others, you can sign up for a free account and get your work done in a limited environment. Also like the others, you'll find Upgrade options when you need to exceed those limits. Let's start now with the pros and cons of SurveyMonkey.
It's definitely one that has a different look and feel from the others, almost quirky, but it does this without compromising on features and functions. You'll like how it offers various methods for collecting responses like generating code to produce a pop-up window for your web site. SurveyMonkey is pretty proud of its accessibility features being the preferred choice for a number of related associations, and it's fully DDA compliant, that is Disability Discrimination Act. In the free version of SurveyMonkey, well, you're allowed to create as many surveys as you like.
Now to the cons. Although you can create as many surveys as you like, you're limited to the number of responses you can collect for a survey, that is 100. You're also limited to the number of questions you can ask on any given survey, and you can see that limit is set to 10. Now if you need to send your survey to more than a hundred respondents, or you need to ask more than 10 questions, you can upgrade your account, and there are three options or levels of upgrade to choose from. They all give you unlimited surveys, responses and questions, but each level gives you additional functionality like advanced logic, integration, and branding control.
Of course, all of this will cost you more, but it does remain relatively inexpensive when compared to the fees you might pay to a market research firm.
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