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Have you ever wanted to get employee or client feedback quickly, without having to print and collect forms? In this course, author David Rivers shows how to create surveys online, while explaining when surveys are useful and how they can help collect the input needed to drive key business decisions.
The course also gives an overview of top online survey tools, including SurveyMonkey, Google Forms, QuestionPro, and SurveyGizmo. The final chapter shows how to use SurveyMonkey to create a survey from start to finish, as well as smart ways to collect more responses.
Well, it's time now to start creating our first survey. And to do so, we're going to be using the free version of SurveyMonkey, one of the most popular survey tools out there. Here I am, logged in to the SurveyMonkey homepage, and as you can see, there's a lot of instruction in front of me, showing me basically the three steps. If we move a little further down, you can see that we will decide how our survey is going to look by designing it. Then we'll choose how we're going to collect responses, and there are different ways to do that by email, posting links on web pages, et cetera.
And then once we have responses back, how do we analyze those results? We're at step one, which is designing the survey. And all over this page we see links to creating a survey. So, you can choose which one you want to click if you're following along, go ahead and you'll be taken to a wizard-driven format that will prompt us for pieces of information along the way. The first step here is to create the new survey either from scratch, or we can choose to use an expert survey template. By default, you'll see a radio button next to Create a new survey where we'll give it a title, and then choose a category.
But if we start with the radio button next to Use an expert survey, you'll see the different categories. Let's say we're doing a Customer Feedback, selecting that--which has a 6 next to it-- displays a number of different survey templates. So, maybe we wanted feedback on our web site, there's one for that. Or Software Evaluation, or Customer Service. If we select that, we see a preview over here of the questions that are going to show up on the survey. And if they're in line with what you want to do, you would simply select this one by clicking Continue.
But if you want to be able to customize the questions a little more, yeah, you could go in there and make changes to them. But if it's not even close to what you're thinking, let's go back to Create a new survey and click that radio button. Next, we'll give it a title. Maybe this is our Customer Satisfaction Survey for 2012. We'll type that in. Then we'll click the dropdown to choose a category. In this case, we're getting Customer Feedback. You can see there are quite a few categories to choose from. And then there's nothing left to do here except click Continue.
That takes us to the next step here, which is to actually edit the survey. Before we get into adding questions and so on, you can see up at the top here, we can choose a theme or a look for our survey. We're going to do that now by clicking the dropdown. We can choose from any of the themes that are listed here, and we can even create our own custom themes. Let's go down to Seriously Blue. Now, when we select that, we don't get to really see a whole lot until we preview our survey which isn't very large at this point, but when we click Preview Survey, a separate window opens up so you can get a feel for what that blue looks like.
Don't like it, close up the window, and select something else. I'm going to go with modern Monkey. Now, at this point, all we've done is created a brand-new survey. It's empty or blank, and it's time to start adding our questions. That's what we're going to do next.
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