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Up and Running with Online Surveys
Illustration by Richard Downs
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Building a business case for online surveys


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Up and Running with Online Surveys

with David Rivers

Video: Building a business case for online surveys

If you're not yet convinced that online surveys are the way to go for you personally or your organization, let's take a look at a business case for using them, and perhaps this will help you in your decision making. Number one, they are affordable. Free online surveys can benefit your business, because compared to mailers, flyers, feedback forms, and so on, they are far less expensive to distribute. The information you gather from an online survey is a far more cost-effective approach to ensuring that you're keeping your company up-to-date with your customers' current opinions on your business.

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Up and Running with Online Surveys
55m 34s Beginner Jun 06, 2012

Viewers: in countries Watching now:

Have you ever wanted to get employee or client feedback quickly, without having to print and collect forms? In this course, author David Rivers shows how to create surveys online, while explaining when surveys are useful and how they can help collect the input needed to drive key business decisions.

The course also gives an overview of top online survey tools, including SurveyMonkey, Google Forms, QuestionPro, and SurveyGizmo. The final chapter shows how to use SurveyMonkey to create a survey from start to finish, as well as smart ways to collect more responses.

Topics include:
  • What are online surveys?
  • Building a business case for a survey
  • Reviewing the most popular free online survey tools
  • Preparing an effective survey
  • Creating a new form
  • Adding questions
  • Sending a survey out
  • Analyzing response data
Subjects:
Business Collaboration Cloud Computing
Software:
Survey Monkey SurveyGizmo QuestionPro Zoomerang Google Forms
Author:
David Rivers

Building a business case for online surveys

If you're not yet convinced that online surveys are the way to go for you personally or your organization, let's take a look at a business case for using them, and perhaps this will help you in your decision making. Number one, they are affordable. Free online surveys can benefit your business, because compared to mailers, flyers, feedback forms, and so on, they are far less expensive to distribute. The information you gather from an online survey is a far more cost-effective approach to ensuring that you're keeping your company up-to-date with your customers' current opinions on your business.

What about easy to set up and utilize? Well, by selecting the right online survey tool, free online surveys can be very easy to set up and utilize on either your existing company web site or blog. Most free online surveys provide a free template which can be customized with your own questions. Your survey can be hosted and link to, and even if you have little or no IT skill, you'll be able to distribute an online survey to your customers through emails to get your required feedback.

Getting answers to important questions. If you want answers to important questions that you can use to ensure your company is taking the right steps, you'll consider conducting online surveys. They can provide you with a greater and more detailed source of feedback from your customers than, say, word-of-mouth or anecdotal feedback can. How about highlighting areas to improve? Well, online Survey tools are simple to use and allow for a well-structured survey which can help highlight the negative areas of your business. Just keep the thick skin, pay attention, and if the answers you receive are negative towards your product or service, the whole point of the survey is to utilize the information you've obtained whether it's negative or positive to improve your business.

Show customers you care by asking questions and looking for feedback on your company, product, or service. Customers can see this is a clear indication that you're concerned about what you do, the product you sell, or the service you provide. How about getting new ideas? You can use an online survey to think of some questions to help give you some great business ideas. An online survey with well-structured questions can provide you with great ideas that you would never have thought about on your own, and this can lead to new and completely original methods to take your business forward.

How about finding new customers? An online survey can be a great way of finding new customers. If your survey is hosted on a survey provider site or even generating new hits and new traffic on your own web site, you can attract more visitors which can potentially mean more new customers. And spotting trends. Lastly, the effective use of online surveys can provide your business with fast and easy access to the data you collect. So, there is no need for data input and time waste at transferring hardcopies. Your feedback results will be able to be collated quickly so that you can spot the trends from the data quickly and easily and waste no time in launching your resulting business action plan.

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