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Up and Running with Online Surveys
Illustration by Richard Downs

Analyzing response data


From:

Up and Running with Online Surveys

with David Rivers

Video: Analyzing response data

Once you've sent out your survey, it's a matter of sitting back and waiting for responses to come in. While you're waiting, you can be viewing the status as well as analyzing results, something we're going to talk about right now. So, as you can see, with Collect Responses selected and View Summary selected over here on the left-hand side, I can see exactly how many recipients I've sent a message out--an invitation out. I can see how many have responded, how many have not, any that might have opted out, or any of the messages that may have bounced. In this case, all three of my respondents have responded to my survey.

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Up and Running with Online Surveys
55m 34s Beginner Jun 06, 2012

Viewers: in countries Watching now:

Have you ever wanted to get employee or client feedback quickly, without having to print and collect forms? In this course, author David Rivers shows how to create surveys online, while explaining when surveys are useful and how they can help collect the input needed to drive key business decisions.

The course also gives an overview of top online survey tools, including SurveyMonkey, Google Forms, QuestionPro, and SurveyGizmo. The final chapter shows how to use SurveyMonkey to create a survey from start to finish, as well as smart ways to collect more responses.

Topics include:
  • What are online surveys?
  • Building a business case for a survey
  • Reviewing the most popular free online survey tools
  • Preparing an effective survey
  • Creating a new form
  • Adding questions
  • Sending a survey out
  • Analyzing response data
Subjects:
Business Collaboration Cloud Computing
Software:
Survey Monkey SurveyGizmo QuestionPro Zoomerang Google Forms
Author:
David Rivers

Analyzing response data

Once you've sent out your survey, it's a matter of sitting back and waiting for responses to come in. While you're waiting, you can be viewing the status as well as analyzing results, something we're going to talk about right now. So, as you can see, with Collect Responses selected and View Summary selected over here on the left-hand side, I can see exactly how many recipients I've sent a message out--an invitation out. I can see how many have responded, how many have not, any that might have opted out, or any of the messages that may have bounced. In this case, all three of my respondents have responded to my survey.

So, from here, I can edit the recipient list, the Email Invitation you can see which is a collector is currently open. So as long as it's open, if I wanted to, I could click Edit Recipients and add some more people to it by clicking Add Recipients. Just type in their email addresses and they'll get the same message, same opportunity to respond to your survey as long as the email invitation is open. At the end of the survey, you'll close it up. I'll show you that momentarily. Right now, though, we'll just go back to the Summary, and we can go through this from top to bottom if we wanted to. Some of these things, though, we're not going to change, like the settings, for example, and the restrictions.

If some people have responded, you probably wouldn't want to go ahead and do that for others. You want to keep it consistent. All right! Let's go back to the Home Tab. And here, you can see active surveys are listed right on your homepage. There it is. The Customer Satisfaction Survey 2012. I can create a new survey. I can go back to this one. If I wanted to go directly to the responses, that's the link there, the number three. Also, there are some actions. If I wanted to modify the design or if I wanted to go back to that Collect Responses window or analyze results, I can do it all directly from here.

If we click the name of our survey, that just takes us right back where we started in the design phase. But we can jump to Collect Responses. There is our Email Invitation, our collector, Currently Open. If we wanted to get those details, again, we could go right back in here to view the summary, and so on. But really, what we want to do when all of our respondents have responded is close this up and analyze the results. So, right now it does show as OPEN, but clicking OPEN will actually close it.

And as you can see here, you're prompted as to whether or not you really want to stop collecting responses. So, if people haven't responded and they try to, they will get this message that it's currently closed. There is no one left to respond, so we're safe to click Stop Collecting Now. You can see now it does display that the collector is closed, and we can just go right on now to analyzing the results. The results that we can analyze in the free version of SurveyMonkey are a summary view, and we can browse responses.

So, with View Summary selected, as we scroll down, we're looking at page 1 responses. Question 1, you can see the percent who used our customer service in person versus the phone versus the other options. As we scroll a little further down into the next question, you can see three different responses here. When we get into a Rating Scale, it's displayed a little bit differently. So, you can see numbers and percentages. Also, an average rating will appear, and if you're going for a certain score, for example, this is a handy little display.

Same thing for overall satisfaction. And then if we want to go on to the next page, we can. But really this is just demographic. So we'll see if people responded to those fields or not. We don't actually see the contents unless we want to go to Browse Responses. When we go to Browse Responses now, we're looking at each of the individual respondents and their data down below. So, it's as if we're looking at a copy of their survey. We can go through previous respondents back and forth viewing that data.

Now, the other options you see here like Filtering, Crosstab and Download Responses, Sharing Responses, all of these are options that you need to upgrade to access. So when you go to them, you'll see that they're pro features, and there is an Upgrade button. If you think that's something you really have to have, go ahead and upgrade, and you'll able to use them. So let's go back to the homepage by clicking Home, and at this point, you're ready to move on creating your own surveys, working with existing surveys you may have created, analyzing data.

You have all the tools you need now to get going with online surveys.

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