In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.
Topics include:
- Setting up an account
- Installing tracking code on a site
- Reading the dashboard and understanding high-level metrics
- Understanding how visitors use and navigate web site content
- Analyzing visitor and traffic source reports
- Tracking AdWords and other marketing campaigns
- Planning and configuring goals
- Utilizing segmentation for deeper analysis
- Understanding the raw data and how it's collected
- Selecting and comparing date ranges
- Using flow visualization to see how visitors navigate through a site
- Identifying slow-performing pages
- Performing real-time analysis
- Using annotations and other best practices
- Configuring and analyzing internal site search
- Determining the best report view to use
- Navigating reports with tabs
- Cleaning up data with inline filters
- Sharing data and reports
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Frequently asked questions
Find answers to the most frequently asked questions about Google Analytics Essential Training.
- Q: The course was updated on 12/19/11. Can you tell me what's changed?
- A: Many movies were updated to reflect the changes in the Google Analytics user interface and new movies were added to the course as well, with topics including using flow visualization to see common paths, identifying slow-performing pages with the Site Speed Report, using goal flow to find detailed insights on funnels and conversion paths, analyzing real-time data for time-sensitive analysis, and fine-tuning match types with the Matched Search Queries report.
- Q: Where can I learn more about internet marketing?
- A: Discover more on this topic by visiting internet marketing on lynda.com.
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