| Course Title | Level | Duration | Released | ||
|---|---|---|---|---|---|
| Google Analytics Essential Training | Beginner | 4h 53m | 12/2011 | {8} | |
In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.
Topics include:
- Setting up an account
- Installing tracking code on a site
- Reading the dashboard and understanding high-level metrics
- Understanding how visitors use and navigate web site content
- Analyzing visitor and traffic source reports
- Tracking AdWords and other marketing campaigns
- Planning and configuring goals
- Utilizing segmentation for deeper analysis
- Understanding the raw data and how it's collected
- Selecting and comparing date ranges
- Using flow visualization to see how visitors navigate through a site
- Identifying slow-performing pages
- Performing real-time analysis
- Using annotations and other best practices
- Configuring and analyzing internal site search
- Determining the best report view to use
- Navigating reports with tabs
- Cleaning up data with inline filters
- Sharing data and reports
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