In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.
Topics include:
- Setting up an account
- Installing tracking code on a site
- Reading the dashboard and understanding high-level metrics
- Understanding how visitors use and navigate web site content
- Analyzing visitor and traffic source reports
- Tracking AdWords and other marketing campaigns
- Planning and configuring goals
- Utilizing segmentation for deeper analysis
- Understanding the raw data and how it's collected
- Selecting and comparing date ranges
- Using flow visualization to see how visitors navigate through a site
- Identifying slow-performing pages
- Performing real-time analysis
- Using annotations and other best practices
- Configuring and analyzing internal site search
- Determining the best report view to use
- Navigating reports with tabs
- Cleaning up data with inline filters
- Sharing data and reports
- author
- Corey Koberg
- subject
- Business, Online Marketing, SEO
- software
- Google Analytics
- level
- Beginner
- duration
- 4h 54m
- released
- Oct 08, 2010
- updated
- Dec 20, 2011
- DVD
- purchase
viewed
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