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In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.
Hi! I am Corey Koberg, and I'd like to welcome you to Google Analytics Essential Training. In this course, I'll show you how the free Web Analytics tool from Google can help you dramatically improve your ability to understand and improve your site. I'll show you how to evaluate your marketing efforts, and determine not just how your visitors are reaching your site, but how to evaluate the value of each of those visitors. We'll also take a look at exactly how your visitors are interacting with and using your site's content. We'll show you how to track all of your marketing through Google Analytics, even your offline print, radio, or even TV ads.
We'll identify the areas of your site that perform well, and perhaps more importantly, we'll identify areas that are holding you back. Whether you're new to Web analytics, or you just want a closer look at how to utilize Google Analytics, we'll show you all the essentials you need to know to take advantage of this powerful and free tool. I've spent years developing techniques and best practices for some of the world's largest brands and Web sites. This course will teach you how to utilize those same techniques, while analyzing your site's data.
We've got lots to cover, so let's get started.
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