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In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.
As you may have noticed, this course was updated in late 2011. Some of you may even be wondering about the updates, and whether you should watch it again. Some of the changes were simply to reflect the new interface, but we also have some new features that didn't exist before, such as the amazing new Flow Visualization reports. I think these reports will completely change the way you think about content analysis and funnels in Google Analytics. We also have new movies on real-time analytics features that are unlike anything we've seen in Google Analytics before. We also can now perform analysis on page load times with the Site Speed reports, as well as new AdWords reports, and a new account and profile settings interface.
There are certainly some exciting new tools to check out, but let's talk about those simple interface updates for a moment. As you may know, Google releases new features all the time, and doesn't adhere to strict version releases. This means that some of the interface may look slightly different on your screen as it does here in the movies. Our goal is to update the video any time there's a change in functionality, but we realize there are times when it won't line up pixel for pixel with what you see in your account. In most cases, the concept is the still the same, even if the buttons have moved position or are renamed. One humorous example of this is when Google changed the Visitor section of reports to be renamed the Audience reports, literally when I was in the booth in the middle of recording this.
So you'll see, even in this updated version of the course, that sometimes that section is labeled Visitors, and sometimes it's labeled Audience. But in some ways that serves as a good example, since the underlying reports are all the same; just the name has been changed. So be on the lookout for that and other minor changes that can and will happen as Google continues to update the analytics tool. And of course, if you watched this prior to the update, and you think you can figure out changes to the new interface, then you may not need to watch this whole course again. You could just skip to the movies that cover the new features.
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