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Google Analytics Essential Training (2010)

Using the help tools


From:

Google Analytics Essential Training (2010)

with Corey Koberg

Video: Using the help tools

When I first started using Google Analytics, there were no books, no training courses, and the help files weren't too helpful. Luckily times have changed. Google Analytics' help files have been markedly improved over the last few years, and you have lots of options beyond that to make sure you get the most out of the tool. Let's say we are taking a look here at the Traffic Sources report, and particularly the Direct Traffic report. As you are looking at this report, you may have some questions, and need a reminder on what some of these things mean. For example, if you don't remember exactly what the Bounce Rate definition is, you can take a look up here at this little question mark. If you click on that, it's going to give you a definition of what each of these metrics are.
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  1. 6m 2s
    1. Welcome
      1m 13s
    2. How to get the most from this course
      3m 11s
    3. What's new in this update?
      1m 38s
  2. 5m 19s
    1. The pitfalls of hit counting and turning data into information
      3m 6s
    2. Web analytics: A tool and a process
      2m 13s
  3. 15m 30s
    1. Defining goals and conversions: Why do you have a web site?
      5m 40s
    2. Understanding data: Averages, segments, trends, and context
      1m 51s
    3. Introducing segments
      2m 38s
    4. Understanding trends and context
      5m 21s
  4. 11m 25s
    1. How does Google Analytics work?
      2m 18s
    2. Setting up an account
      2m 49s
    3. Installing tracking code on a site
      6m 18s
  5. 24m 20s
    1. Understanding accounts and profile administration
      6m 59s
    2. Navigating the reports and the Data Over Time chart
      4m 45s
    3. Selecting and comparing date ranges
      6m 50s
    4. Using annotations to make notes in data
      2m 30s
    5. Using the help tools
      3m 16s
  6. 24m 20s
    1. Viewing data in different formats (overview, tabular, pie, bar, compare to site)
      6m 10s
    2. Navigating data with site usage, goals, and e-commerce metrics
      9m 20s
    3. Sorting data with inline and advanced filters
      8m 50s
  7. 10m 26s
    1. Understanding the importance of segmentation in data analysis
      4m 40s
    2. Slicing data with dimensions
      5m 46s
  8. 7m 38s
    1. Why share data?
      1m 10s
    2. Managing user accounts and profiles
      4m 8s
    3. Emailing reports
      2m 20s
  9. 29m 12s
    1. Understanding who is visiting a site
      1m 20s
    2. Analyzing location data
      4m 52s
    3. Using language identification to segment users
      1m 35s
    4. Differentiating new users from returning users
      2m 1s
    5. Understanding visitor loyalty vs. recency
      4m 25s
    6. Comparing data according to visits, visitors, and page views
      2m 10s
    7. Sorting data by browser capabilities
      3m 56s
    8. Analyzing data from mobile browsers
      2m 34s
    9. Using flow visualization to see common paths
      6m 19s
  10. 23m 50s
    1. Linking an AdWords account to Google Analytics
      2m 46s
    2. Identifying campaigns and segmentation options
      5m 55s
    3. Using keyword reports
      1m 31s
    4. Fine-tuning your match type with the Matched Search Queries report
      3m 44s
    5. Optimizing traffic by time of day
      1m 37s
    6. Using the Destination URL report to identify landing pages
      1m 45s
    7. Identifying the best placement options for ads
      2m 0s
    8. Keyword positions
      4m 32s
  11. 40m 3s
    1. Understanding where site visitors come from
      2m 32s
    2. Analyzing the All Traffic Sources report
      2m 4s
    3. Identifying direct traffic
      2m 20s
    4. Identifying users who were referred to your site
      3m 9s
    5. Viewing search engine reports (overview, organic, and paid)
      4m 52s
    6. Introducing campaign tracking
      11m 17s
    7. Planning, creating, and logging a tracking strategy
      2m 58s
    8. Tracking offline campaigns
      7m 11s
    9. Finding data in a Campaign report
      3m 40s
  12. 36m 43s
    1. Analyzing top content by metrics and the navigation summary
      3m 29s
    2. Sorting top content according to page title
      3m 57s
    3. Understanding when to use content drilldown
      2m 25s
    4. Measuring the importance of top landing and top exit pages
      3m 41s
    5. Identifying slow-performing pages with the Site Speed report
      4m 6s
    6. Understanding the Site Search and Usage report
      3m 29s
    7. Analyzing the Search Terms and Search Term Refinement reports
      4m 12s
    8. Using the Site Search Pages report to understand how users search
      5m 19s
    9. Configuring Site Search
      6m 5s
  13. 33m 49s
    1. Understanding the Goal reports
      4m 24s
    2. Configuring goals
      9m 55s
    3. Understanding funnel visualization
      9m 48s
    4. Identifying value through E-commerce reports
      4m 35s
    5. Using goal flow to find detailed insights
      5m 7s
  14. 24m 25s
    1. Real-time data for time-sensitive analysis
      4m 21s
    2. Using intelligence alerts to flag important events
      8m 59s
    3. Creating custom intelligence alerts
      5m 48s
    4. Creating and customizing dashboards
      5m 17s
  15. 43s
    1. Goodbye
      43s

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Google Analytics Essential Training (2010)
4h 53m Beginner Oct 08, 2010 Updated Dec 20, 2011

Viewers: in countries Watching now:

In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.

Topics include:
  • Setting up an account
  • Installing tracking code on a site
  • Reading the dashboard and understanding high-level metrics
  • Understanding how visitors use and navigate web site content
  • Analyzing visitor and traffic source reports
  • Tracking AdWords and other marketing campaigns
  • Planning and configuring goals
  • Utilizing segmentation for deeper analysis
  • Understanding the raw data and how it's collected
  • Selecting and comparing date ranges
  • Using flow visualization to see how visitors navigate through a site
  • Identifying slow-performing pages
  • Performing real-time analysis
  • Using annotations and other best practices
  • Configuring and analyzing internal site search
  • Determining the best report view to use
  • Navigating reports with tabs
  • Cleaning up data with inline filters
  • Sharing data and reports
Subjects:
Business Online Marketing Web Data Analysis Web Analytics SEO
Software:
Google Analytics
Author:
Corey Koberg

Using the help tools

When I first started using Google Analytics, there were no books, no training courses, and the help files weren't too helpful. Luckily times have changed. Google Analytics' help files have been markedly improved over the last few years, and you have lots of options beyond that to make sure you get the most out of the tool. Let's say we are taking a look here at the Traffic Sources report, and particularly the Direct Traffic report. As you are looking at this report, you may have some questions, and need a reminder on what some of these things mean. For example, if you don't remember exactly what the Bounce Rate definition is, you can take a look up here at this little question mark. If you click on that, it's going to give you a definition of what each of these metrics are.

You might see these little question marks throughout the Google Analytics reports that can give you a hint about what that particular definition, metric, or dimension might be. In addition to these little question marks, there are also some contextual help all the way down here at the bottom, under the Help heading. We will see here is The Direct Traffic Report. If we click on that, it's going to give us information about the particular report that we are looking at, at this time. If you want more general or a broader context of help, you can click on the Help Center link down here at the bottom. That's going to launch a new window. That's going to give you the ability to take a look at things like how to set up your tracking; how to manage individual accounts, users, and data.

When we click on this, we will see some links that come over here, based on those particular categories on the right-hand side. In addition, we have some topics up here that are dedicated specifically to analyzing your data once you have your accounts set up correctly. For example, if we click on the Analyze one here, we may see the Conversion topic down here. If we click on that, it will take us to articles specifically related to conversions. Goals are a primary way that we measure conversions, so if we click on Goals, we will see articles, such as how to set up goals, and of course, we are going to have an entire section of that dedicated here in this course, but you can never have too many options.

In that respect, let's take a look at a few more options that we've got here. If we go all the way back here to the main one, we come out, and we can just go to google.com/analytics, which is the main page here for Google Analytics, and across the top navigation, we have a few options. First let's click on the Support tab. We have some free support resources that are available to us. You have Setup Checklist here, as well as the Help Center we just took a look at. There is also the Google Code site, which is a bit more of a technical documentation for those looking to do an installation. If we click here, we are going to see things about the APIs, different types of tracking codes, and more to do with the actual code and technical parts of the setup.

Coming back to the site here, we also have the User Forum, which is a forum that is operated by Google, but not necessarily staffed by Google. It's going to have other users who are trying to help each other, and answer questions that may come up. At the bottom here, we have the professional services that are available, if you need that level of help. The next tab we have here is the Education. There's the Google Analytics Individual Qualification test. If you want to get this certified, you can go here to learn more about the online test, and actually take the test itself. There is also some links here for in- person trainings that are available, as well as some videos that have been recorded on the Google Analytics YouTube channel.

And last but not least, there is a Google Analytics blog, which can help to keep you up to date with the many and frequent changes to the interface that can come from time to time, as well as posts by industry experts who can give you tips and tricks to keep your analytics skills sharp. Google Analytics has been designed to make it easy for the novice Web-analyst, and the veteran alike, by providing varying levels of helpful resources to match your stage of expertise, and the size of your analysis challenges.

Find answers to the most frequently asked questions about Google Analytics Essential Training (2010).


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Q: The course was updated on 12/19/11. Can you tell me what's changed?
A: Many movies were updated to reflect the changes in the Google Analytics user interface and new movies were added to the course as well, with topics including using flow visualization to see common paths, identifying slow-performing pages with the Site Speed Report, using goal flow to find detailed insights on funnels and conversion paths, analyzing real-time data for time-sensitive analysis, and fine-tuning match types with the Matched Search Queries report.
Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on lynda.com.
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