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In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.
The reports under the Visitors tab give us the most sought-after information about the number and type of visitors, as well as some basic information about the nature of their visit. Reports here are found under the left nav under Visitors, starting with the Overview. The overview gives us the 10,000-foot high-level metrics that are contained in this section. At the top, we will start with the Data Over Time graph, which can default to Visitors. We can see lots of things here: Visitors, Page View, Bounce Rate. As we scroll down, we see some of the mini-reports here that are some of the more detailed reports found on the left-hand nav, as we dig into the different Visitors reports.
There are some insights to be gained here in the Overview by using date-range comparisons. For example, in this case I will compare one month to the previous month. Click Compare to past. I want to select the month of June. Click Apply. So as we'll see over on the right-hand side here, these months are incredibly similar here, for the most part. In fact, the lines are on top of each other until you we go all the way back here towards beginning of the month, we can see there is severe divergence, and one month has considerably more visits along this couple-day period than the others. And these large departures are immediately obvious, but for the most part, this won't be the report that you spend a lot of time doing real or deep analysis.
The real insight from the visitors come from these individual reports over here, inside the navigation. This overview really exists just for that high-level health check and gives us a starting point to begin our analysis.
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