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In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.
You might think that content is just text on a page, but these days that's not the case. Content can take many forms, including presentations, images, infographics, and even video. Let's take a look at the different types of content out there on the web. First, lots and lots of content out there is in textual format. These are the words we read on pages, blog posts, articles, and more, and as we've seen, the text we choose and how it relates to the keywords we want to target with out SEO strategy is extremely important.
But don't forget about other file formats. PDF files, Word documents, and even presentation slides are all forms of content we interact with day in and day out, and they can all be published on the web. While you can usually bring the content from document formats into an HTML format for the web, many people don't think about their presentations. If you have a slide deck that you recently presented, why not host it on the web and share it with the audience after the session? More and more speakers and companies are making a habit of uploading their slides to slide hosting services like SlideShare, before they even give their talk.
They can then provide a link to the deck that can be downloaded, so that audience members can follow along on their laptops and share the presentation with others. This can provide a catalyst for sharing and buzz from content that you've already created. Using images can be a great way to tell a story visually or to help readers envision exactly what the text on a page is describing. And images are quickly evolving as their own kind of content all across the web. Think of the popularity of sites like Pinterest that are completely driven by groups of images arranged by and commented on by people all over the world.
And search engines are indexing image content too. Head over to google.com and search for your company or brand name in Google Image Search. Does it return the results that you'd expect? While users expect images to be part of the online experience, and you can help search engines understand pictures as part of a page with the proper code, image search brings a new way of searching for and discovering content in and of itself. Another popular piece of content that is popped up is the Infographic. Infographics represent a concept or a large set of data in a visual way.
And they can help people absorb and distill a lot of information in a meaningful way that can quickly be understood. Infographics are typically just image files, and they're often found on pages with plenty of context around them, so they can certainly be indexed and searched on in search engines. And well-designed and constructed infographics on popular topics have the added benefit of getting shared around and referenced from other sources. Just a few short years ago, you would have been crazy to put video up on your web pages, because it would have meant that your users needed to have a high-speed connection and have some fancy plug-in installed in their browsers.
These days, video is everywhere, and not only do most of us have high-speed data connections to our computers, we also have them for our phones and tablets too. Video production has never been more economical, and telling a story with sight and sound can help you get across a message that text and images simply can't convey. And remember that video content can be optimized for search engines. By syndicating your video through popular services and properly selecting your video title, description, tags, and categories as you do, you can position your videos to be found in search.
And don't forget to transcribe your videos into text that can be used for closed captioning or subtitles, and that search engines can read. YouTube is one of the most popular video hosting services out, there and it allows users to upload and share videos online for free. It also happens to be a Google property, and you've likely seen YouTube videos showing up in search results. If you're producing video content, then at the very least you'll want to make sure to get yourself a YouTube channel and post your videos there, filling in all the metadata that can help your content show up when your potential customers are searching.
When it comes time for content creation, it's important to keep in mind that text is not your only option. Different audiences will consume different types of content, and search engines are capable of indexing and returning all kinds of things. Knowing what types of content are out there will not only help you think more strategically about what to publish, but it will also keep you on your toes and above the competition.
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