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Understanding different types of content

From: SEO Fundamentals

Video: Understanding different types of content

You might think that content is just text on a page, but these days that's not the case. Content can take many forms, including presentations, images, infographics, and even video. Let's take a look at the different types of content out there on the web. First, lots and lots of content out there is in textual format. These are the words we read on pages, blog posts, articles, and more, and as we've seen, the text we choose and how it relates to the keywords we want to target with out SEO strategy is extremely important.

Understanding different types of content

You might think that content is just text on a page, but these days that's not the case. Content can take many forms, including presentations, images, infographics, and even video. Let's take a look at the different types of content out there on the web. First, lots and lots of content out there is in textual format. These are the words we read on pages, blog posts, articles, and more, and as we've seen, the text we choose and how it relates to the keywords we want to target with out SEO strategy is extremely important.

But don't forget about other file formats. PDF files, Word documents, and even presentation slides are all forms of content we interact with day in and day out, and they can all be published on the web. While you can usually bring the content from document formats into an HTML format for the web, many people don't think about their presentations. If you have a slide deck that you recently presented, why not host it on the web and share it with the audience after the session? More and more speakers and companies are making a habit of uploading their slides to slide hosting services like SlideShare, before they even give their talk.

They can then provide a link to the deck that can be downloaded, so that audience members can follow along on their laptops and share the presentation with others. This can provide a catalyst for sharing and buzz from content that you've already created. Using images can be a great way to tell a story visually or to help readers envision exactly what the text on a page is describing. And images are quickly evolving as their own kind of content all across the web. Think of the popularity of sites like Pinterest that are completely driven by groups of images arranged by and commented on by people all over the world.

And search engines are indexing image content too. Head over to google.com and search for your company or brand name in Google Image Search. Does it return the results that you'd expect? While users expect images to be part of the online experience, and you can help search engines understand pictures as part of a page with the proper code, image search brings a new way of searching for and discovering content in and of itself. Another popular piece of content that is popped up is the Infographic. Infographics represent a concept or a large set of data in a visual way.

And they can help people absorb and distill a lot of information in a meaningful way that can quickly be understood. Infographics are typically just image files, and they're often found on pages with plenty of context around them, so they can certainly be indexed and searched on in search engines. And well-designed and constructed infographics on popular topics have the added benefit of getting shared around and referenced from other sources. Just a few short years ago, you would have been crazy to put video up on your web pages, because it would have meant that your users needed to have a high-speed connection and have some fancy plug-in installed in their browsers.

These days, video is everywhere, and not only do most of us have high-speed data connections to our computers, we also have them for our phones and tablets too. Video production has never been more economical, and telling a story with sight and sound can help you get across a message that text and images simply can't convey. And remember that video content can be optimized for search engines. By syndicating your video through popular services and properly selecting your video title, description, tags, and categories as you do, you can position your videos to be found in search.

And don't forget to transcribe your videos into text that can be used for closed captioning or subtitles, and that search engines can read. YouTube is one of the most popular video hosting services out, there and it allows users to upload and share videos online for free. It also happens to be a Google property, and you've likely seen YouTube videos showing up in search results. If you're producing video content, then at the very least you'll want to make sure to get yourself a YouTube channel and post your videos there, filling in all the metadata that can help your content show up when your potential customers are searching.

When it comes time for content creation, it's important to keep in mind that text is not your only option. Different audiences will consume different types of content, and search engines are capable of indexing and returning all kinds of things. Knowing what types of content are out there will not only help you think more strategically about what to publish, but it will also keep you on your toes and above the competition.

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This video is part of

Image for SEO Fundamentals
SEO Fundamentals

64 video lessons · 45700 viewers

David Booth
Author

 
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  1. 1m 34s
    1. Welcome
      1m 19s
    2. Using the Facilitator's Guide
      15s
  2. 11m 46s
    1. What is search engine optimization (SEO)?
      4m 6s
    2. Reading a search engine results page
      2m 17s
    3. How SEO affects your business
      2m 38s
    4. Setting SEO expectations
      2m 45s
  3. 20m 49s
    1. Why you need a keyword research plan
      2m 47s
    2. How to research keywords
      3m 23s
    3. Tools to help you analyze keywords
      4m 43s
    4. Understanding keyword attributes
      3m 46s
    5. Understanding keyword distribution
      3m 50s
    6. Ongoing keyword evaluation
      2m 20s
  4. 26m 8s
    1. Understanding content optimization
      2m 14s
    2. Optimizing for site structure
      3m 41s
    3. Recognizing different types of content
      2m 23s
    4. Optimizing textual page elements
      8m 30s
    5. Optimizing non-text components of a web page
      4m 0s
    6. Analyzing content quality
      2m 39s
    7. Exploring the benefits of user-generated content
      2m 41s
  5. 22m 12s
    1. Interpreting the code behind web pages
      3m 9s
    2. Understanding how search engines index content
      2m 37s
    3. Working with canonical URLs and redirects
      2m 59s
    4. Leveraging microformats
      2m 39s
    5. Working with server-side factors
      3m 18s
    6. Using Google Webmaster Tools
      3m 58s
    7. Using Bing Webmaster Tools
      3m 32s
  6. 30m 53s
    1. Overview of long-term content strategizing
      2m 44s
    2. Planning a successful content strategy and avoiding common mistakes
      3m 46s
    3. Defining your audience, topics, angle, and style
      4m 17s
    4. Understanding different types of content
      4m 25s
    5. Getting ideas for content
      4m 0s
    6. Working with an editorial calendar
      3m 33s
    7. Promoting your content with social media
      3m 52s
    8. Measuring content performance
      4m 16s
  7. 18m 28s
    1. Understanding the importance of links
      4m 49s
    2. Building internal links
      2m 5s
    3. Building external links
      4m 19s
    4. Finding link-building opportunities
      4m 36s
    5. Executing a link-building strategy
      2m 39s
  8. 16m 32s
    1. Measuring SEO performance
      4m 10s
    2. Analyzing keywords
      5m 13s
    3. Analyzing links
      4m 9s
    4. Analyzing the impact of social media
      3m 0s
  9. 18m 45s
    1. Understanding SEO and ecommerce
      2m 36s
    2. Working with semantic HTML
      2m 22s
    3. The technical components of ecommerce
      3m 9s
    4. Exploring ecommerce information architecture
      2m 38s
    5. Producing ecommerce content
      2m 33s
    6. Leveraging link building and social media for ecommerce
      3m 12s
    7. Adapting ecommerce websites for international audiences
      2m 15s
  10. 25m 38s
    1. Understanding local search
      3m 14s
    2. Understanding Google+ Local
      3m 0s
    3. Setting up and optimizing Google+ Local
      4m 46s
    4. Getting more citations
      3m 52s
    5. Getting more reviews for your business
      3m 43s
    6. Optimizing your website for local search
      4m 13s
    7. The future of local search
      2m 50s
  11. 15m 48s
    1. Understanding cultural aspects of international SEO
      2m 30s
    2. Optimizing technical content for international audiences
      2m 57s
    3. Optimizing translated and localized content
      2m 9s
    4. Building links for an international audience
      2m 47s
    5. Analyzing and measuring an international SEO campaign
      2m 17s
    6. Avoiding pitfalls with international SEO
      3m 8s
  12. 1m 10s
    1. Determining your next steps
      1m 10s

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