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In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.
The Internet has fundamentally changed the way we live our lives since the first page popped up on the World Wide Web, just two short decades ago. Next to email, what we do most with the Internet is search, and that's because search is really the gateway to everything else we do online. In this course we'll walk through the fundamentals of Search Engine Optimization, or SEO for short. While SEO can become very technical, and very complicated, very quickly, in this course we'll focus on the fundamentals. We'll talk about how to find and research the keywords that you want your pages to rank for, how to come up with an optimized content for those target keywords, and the importance of links from other websites and social exposure.
We'll look at the concepts and we'll even dive into some code. And along the way, we'll touch on e-commerce, local, and even international considerations. Last, we'll focus on measurement strategies that can help you understand just what you're getting back from your investment in search engine optimization. The Internet is now simply a part of our everyday lives, and as consumers we rely on search engines to show us what we're looking for. As a business it's no longer good enough to just be online, these days you have to be found.
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