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In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.
Building links and getting people to your ecommerce content can be challenging, but with a little creativity, you can find some very valuable opportunities that will help out the search engines, as well as your visitors. First and foremost, make sure that you are taking the time to create really good content. Anything you can do to help show how a product will solve the problems of a consumer is going to be a good thing, and it becomes a lot more shareable than just another product name and description page. Over and above videos and diagrams and things like that, there are a few ways to spruce up your product pages even more.
With a little work, some out-of-the-box thinking, and a good programmer, you can come up with interactive features that can help the customer really understand your product. Think of those clothing websites that allow you to put together an entire wardrobe through a drag-and-drop interface, or home decor stores that allow you to lay out and generate your dream kitchen or living room. Whatever you're selling, these kinds of useful features are the kinds of things that people blog about, link to, and share with their social networks. Another thing to remember is that investing in high quality images of the products you're selling is something that will pay off in the long run.
Blogs and image-based social networks are filled with users willing to share quality, beautiful, and interesting images associated with your products. Take time to produce and promote professional, high quality, unique images, and you'll be in a good position to garner even more links back to your content. And at the end of the day, don't forget about your customers, and remember that they love a good deal. Free stuff, giveaways, discounts, and special offers are the kinds of things that get shared around the Internet and can spread like wildfire.
You might feature a section on your site that shows your current deals and coupons, or you might run a contest or a sweepstakes, or even have a crazy deal of the day page that offers up a loss leader, but gets people talking about you. You might break even, or even lose a bit on your promotion, but think of it as investing in all of the links, the blogger attention, and the social media buzz that will find you new customers, and that search engines love. And last, don't forget to let your users generate some content for you. Whether it's product reviews that you ask for in follow-up emails after a purchase, testimonials, or social media integrations, making it easy for your users to share their experiences leads to lots of potential links, sharing, and user-generated content that can help future customers make the decision to buy from you instead of your competition.
While adding the standard social media sharing and liking buttons to your product pages is a must, you might also think about providing "save to my wish list" or "share with a friend" functionality that can spread the word and keep people coming back. In short, don't be another boring ecommerce site, with boring product pages. There are plenty of those out there already. Instead, go that extra mile to produce truly useful and engaging content that excites your users and has the potential to gain links and social media shares.
Get creative, take time to think about your audience and what can be really useful to them, and then take the time to create the right, effective content that meets those needs.
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