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In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.
In order to understand how to install Google Analytics, and to interpret what our reports are showing us, it's important to talk about the basics of how Google Analytics works. Let's look at a typical Web site visit. Let's say a person is here on their laptop, and they want to visit your site, so they open their Web browser. Now, your Web site files are hosted on a standard Web server, just waiting for a browser to request them, and when the browser makes this request, that request is logged to the server logs. When Web analytics was born, it was exclusively with software that lived here at the datacenter, and processed those request logs from the server.
The second is cost. All of the cost of maintaining the hardware, databases, bandwidth, datacenters, and IT resources is handled and paid for by Google, which is nice, considering they give it all way for free. The third is the globally distributed infrastructure. This helps your page load faster, but also brings the reliability of Google's network to the product. After all, how many times have you gone to google.com and had it not load? Overall, this is a great step forward from the old days of Web analytics in that it's far easier, we get more accuracy, and all for far less cost.
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