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Do you want to know more about your site visitors and how your content is performing? Google Analytics is the de facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. In this course, Corey Koberg shows how to use Google Analytics to measure traffic, ad performance and ROI, and conversions, and understand how people use your website. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available: from averages and segments to trends and context.
[MUSIC] Hi. I'm Corey Koberg. And I'd like to welcome you to Google Analytics Essential Training. In this course, I'll show you how the free digital analytics tool from Google can help you dramatically improve your ability to understand and improve your site. I'll show you how to evaluate your marketing efforts, and determine not just how your visitors are reaching your site, but how to evaluate the value of each of those visitors. We'll take a look at exactly how your visitors are interacting with, and using, your site's content.
We'll show you how to track all of your marketing through Google Analytics, even your offline print, radio, or even TV ads. We'll identify the areas of your site that perform well. And perhaps, more importantly, we'll identify the areas that are holding you back. Now, whether you're brand new to Analytics, or you just want to fill in some gaps on how to utilize Google Analytics, we'll show you all the essentials you need to know to take advantage of this powerful and free tool. In my background as a consultant, I spent years developing techniques and best practices for some of the world's largest brands and websites. With this course, and the companion course, Google Analytics Tips, I'm going to show you how to utilize those exact same techniques to leverage, while analyzing your site's data.
We've got lots to cover, so let's get started.
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