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In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.
Thank you for completing Google Analytics Essential Training. I truly hope you enjoyed it and learned a lot. Hopefully you're diving deep into your data and pulling out all kinds of insights you can use within your organization. However, if you do feel like you need some help, I'll point out again that there is assistance available. There is a network of Google-certified partner consultants like myself, as well as plenty of free tools, such as the Conversion University, both of which are linked from the main Google Analytics website. Now let's talk briefly about next steps. We have talked at length about how to measure what's happening on your website so we can learn from it and pull out those insights.
Now, it's time to take action to actually improve things. Thanks for joining me.
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