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Executing a link-building strategy

From: SEO Fundamentals (2012)

Video: Executing a link-building strategy

Executing a link building plan requires organization during your outreach efforts, as well as a way to monitor the progress of building new links over time. One tool that can be really helpful in managing your link building prospects is Raven Tools. Raven Tools has a lot of features to help you with the overall Internet marketing efforts, but one that's particularly useful is the Link Manager. The Link Manager Tool helps you manage your outreach efforts, allowing you to track your progress from the moment you decide you want to try to get a particular link, until well after it's been up and found by the search engines.

Executing a link-building strategy

Executing a link building plan requires organization during your outreach efforts, as well as a way to monitor the progress of building new links over time. One tool that can be really helpful in managing your link building prospects is Raven Tools. Raven Tools has a lot of features to help you with the overall Internet marketing efforts, but one that's particularly useful is the Link Manager. The Link Manager Tool helps you manage your outreach efforts, allowing you to track your progress from the moment you decide you want to try to get a particular link, until well after it's been up and found by the search engines.

You can assign the status of the outreach, what kind of link it is, and who in your organization has the responsibility for this link. You can enter the website you're reaching out to, and you can also add the URL and anchor text of any links you generate, which the tool will monitor over time, providing uptime status and link value reporting. You can also enter the contact information of the person you're working with to gain this particular link, and you can add any additional details around the process, conversations you've had, and an overall progress report in the Description tab.

As you start identifying link opportunities and building relationships with the different people out there that can help you turn them into realities, you might find that you're juggling a lot at any given time. Using a tool like Raven to keep track of everything with tidy, sortable, and filterable lists can really help keep this process organized and on track. As you gain links over time, the other thing you'll want to determine is whether or not these links are increasing the overall authority of your site. One tool you can use to get a current snapshot of the value of your current links is the Open Site Explorer tool from SEOmoz.

Just enter any one of your URLs, and you'll be able to see a numeric representation of both the domain's authority, as well as the specific page you've typed in. To get some rich historical backlink data, you can use the Backlink History feature from yet another tool called Majestic SEO. This will give you some insightful trend graphs to let you know how strong your link outreach is performing over periods of time, and looking at the Cumulative View can help you see how you're progressing. You can even compare yourself to up to four of your competitors to see what they're up to, and how you stack up.

Being organized in your outreach efforts and having access to link performance information will give you control over your efforts and data to measure how you're doing over time. Having these tools and processes in place is a key part of maintaining the ongoing forward momentum that you need to keep building high-quality links.

Show transcript

This video is part of

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SEO Fundamentals (2012)

64 video lessons · 50370 viewers

David Booth
Author

 
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  1. 1m 34s
    1. Welcome
      1m 19s
    2. Using the Facilitator's Guide
      15s
  2. 11m 46s
    1. What is search engine optimization (SEO)?
      4m 6s
    2. Reading a search engine results page
      2m 17s
    3. How SEO affects your business
      2m 38s
    4. Setting SEO expectations
      2m 45s
  3. 20m 49s
    1. Why you need a keyword research plan
      2m 47s
    2. How to research keywords
      3m 23s
    3. Tools to help you analyze keywords
      4m 43s
    4. Understanding keyword attributes
      3m 46s
    5. Understanding keyword distribution
      3m 50s
    6. Ongoing keyword evaluation
      2m 20s
  4. 26m 8s
    1. Understanding content optimization
      2m 14s
    2. Optimizing for site structure
      3m 41s
    3. Recognizing different types of content
      2m 23s
    4. Optimizing textual page elements
      8m 30s
    5. Optimizing non-text components of a web page
      4m 0s
    6. Analyzing content quality
      2m 39s
    7. Exploring the benefits of user-generated content
      2m 41s
  5. 22m 12s
    1. Interpreting the code behind web pages
      3m 9s
    2. Understanding how search engines index content
      2m 37s
    3. Working with canonical URLs and redirects
      2m 59s
    4. Leveraging microformats
      2m 39s
    5. Working with server-side factors
      3m 18s
    6. Using Google Webmaster Tools
      3m 58s
    7. Using Bing Webmaster Tools
      3m 32s
  6. 30m 53s
    1. Overview of long-term content strategizing
      2m 44s
    2. Planning a successful content strategy and avoiding common mistakes
      3m 46s
    3. Defining your audience, topics, angle, and style
      4m 17s
    4. Understanding different types of content
      4m 25s
    5. Getting ideas for content
      4m 0s
    6. Working with an editorial calendar
      3m 33s
    7. Promoting your content with social media
      3m 52s
    8. Measuring content performance
      4m 16s
  7. 18m 28s
    1. Understanding the importance of links
      4m 49s
    2. Building internal links
      2m 5s
    3. Building external links
      4m 19s
    4. Finding link-building opportunities
      4m 36s
    5. Executing a link-building strategy
      2m 39s
  8. 16m 32s
    1. Measuring SEO performance
      4m 10s
    2. Analyzing keywords
      5m 13s
    3. Analyzing links
      4m 9s
    4. Analyzing the impact of social media
      3m 0s
  9. 18m 45s
    1. Understanding SEO and ecommerce
      2m 36s
    2. Working with semantic HTML
      2m 22s
    3. The technical components of ecommerce
      3m 9s
    4. Exploring ecommerce information architecture
      2m 38s
    5. Producing ecommerce content
      2m 33s
    6. Leveraging link building and social media for ecommerce
      3m 12s
    7. Adapting ecommerce websites for international audiences
      2m 15s
  10. 25m 38s
    1. Understanding local search
      3m 14s
    2. Understanding Google+ Local
      3m 0s
    3. Setting up and optimizing Google+ Local
      4m 46s
    4. Getting more citations
      3m 52s
    5. Getting more reviews for your business
      3m 43s
    6. Optimizing your website for local search
      4m 13s
    7. The future of local search
      2m 50s
  11. 15m 48s
    1. Understanding cultural aspects of international SEO
      2m 30s
    2. Optimizing technical content for international audiences
      2m 57s
    3. Optimizing translated and localized content
      2m 9s
    4. Building links for an international audience
      2m 47s
    5. Analyzing and measuring an international SEO campaign
      2m 17s
    6. Avoiding pitfalls with international SEO
      3m 8s
  12. 1m 10s
    1. Determining your next steps
      1m 10s

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