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In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.
Let's face it. You and I may think that pouring over this data and pulling out insights is fantastic, but not everyone who needs this data will have the skills, interest, or diligence to log in, retrace our steps through the interface and get those same detailed reports. But this doesn't mean they need the information any less, and maybe it's your job to get it to them, or maybe you have a staff meeting every Monday afternoon and it's in your best interest to make sure everyone has the updated data in their inbox come Monday morning. In the exporting video, we saw how you can accomplish this by exporting and attaching it to your email, but we could also let Google do that for us.
In the previous movie, we saw how to build a list of non-branded keywords that have low bounce rates. That's an interesting list, and it's a good candidate to be emailed. The great thing about this is that the advanced filters we apply in the sort order that sorted to show keywords with low bounce rates will be maintained in the email version. If we want to do this, we simply first configure the report. So let's go ahead and do that. We set up some advanced filters here to Exclude branded Keywords. We are also going to set this is Visits > Greater than 4. Click apply. Okay, we have got some non-branded keywords here.
I am going to sort this in term of Bounce Rate to show me the keywords that have a low bounce rate. This is an interesting list. I want to go ahead and email this. Scroll up to the top. Click the Email button. I am going to see a dialog box here that gives us some options on how we want to set this email up. First we are going to enter the email address we want to send it to. We can edit the subject line if we'd like. Next to the Attachments we see our options for file types--CSV, TSV, PDF--and then the name of the report that we are actually sending here. We can also select the frequency of the report. In this case, we want it to be Weekly. Under the Advanced Options, we see a dropdown.
We can define how long we want these reports to continue to send every week. We will set this to be active for 6 months, and we can include some text explaining what needs to be done with this report, what we hope to get out of it, or anything else that you like to put in here in the body of the email. Click Send and you are done. And one thing I want to point out here is that if we decide later on we want to add another report to that email, we find that report, click the Email button, and at the bottom of this Email Report dialog box, we have this option down here to Add to existing email. And this sounds like a minor thing, but it can be a big help. When your boss comes and asks about the numbers for that new social media campaign, instead of having to recreate the entire email all over again, we simply add this report onto the already existing email, which is already scheduled to send out.
Email is one of the most underutilized but useful features in Google Analytics.
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