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In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.
Hopefully by now you're feeling comfortable with the basics of Search Engine Optimization. You've probably also see the rabbit hole of SEO, and you may have been left wanting for more. If that's the case, you can certainly dive deeper into any of the topics we've covered, or learn more about topics that we haven't. Well, there are lots and lots of online resources out there on SEO that can help you learn more and keep up with the latest information. The blogs and forums at seomoz.org are a fantastic place to start. We used some of the SEOmoz tools throughout this course, and the folks that curate and contribute to their content are top-notch and extremely well regarded across the industry.
On the offline front, there are no shortage of books on the topic, but one that stands out is the Art of SEO Mastering Search Engine Optimization. Not only can you learn even more from some tried and true experts, this book will also serve as an excellent reference to keep on your shelf. Wherever you go from here, I hope you've gained a solid foundational knowledge of how search engines do what they do. I hope your path ahead is a little clearer and I wish you the best of luck with your search engine strategy.
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