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In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.
Once you have your translated and regionalized pages up and live on your site, along with a solid content strategy, you're ready to build links back to those pages and encourage social interactions and sharing. Link building for multilingual content follows the same rules as any other content, but there are a few things to consider, as it may have some affect on your overall link building strategy. Search engines try to deliver a search experience that is relevant to users in part based on where they are, and there are certainly parts of the ranking algorithms that take regional factors into account.
One way they determine that is by analyzing the back links, not just for quality and trustworthiness, but they also take into consideration what region those back links are associated with. In other words, if you're looking to optimize your French-Canadian pages for a French-Canadian audience, you'll be better off generating links from French websites in Canada. All other things being equal, these links would be worth more to your French-Canadian rankings, than links to your French-Canadian pages from a Los Angeles-based English language blog.
When you're seeking out link opportunities for your internationalized pages, focus on websites that operate or conduct business in the country or countries you're targeting. You can also take a look at their back links and make sure that they're associated with that same region. One other side effect of search engines trying to tailor their results to people in different regions is that the top 10 search results in one country can be very different than the top 10 results in another country. When you're doing your competitive research, or looking for link building opportunities, you'll want to make sure that you're using international versions of the search engines themselves.
For example, if you're looking for link opportunities for the Costa Rican Spanish version of your pages, don't go to google.com, head over to google.co.cr and start searching using Spanish keywords. Take a look at who's ranking for these terms now, and have a look at where their back links are coming from, to see if there are any that you want to pursue based on the same link building principles you'd use with any other link building activities. Last, just as you'll need an expert to do your translations and regionalization, in order to do link outreach in a different country or language, you may find that you run into some barriers.
If you're not comfortable with language and cultural norms of those that you're working with, you might want to consider finding a resource that is, in order to maximize the chances of turning these relationships into valuable and high quality links. Link building for international SEO isn't that different than what you would do normally, and making sure to include your translated and regionalized pages in your overall link building plan, and keeping a few extra things in mind, will help you with the search engines all across the globe.
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