Start learning with our library of video tutorials taught by experts. Get started
Viewed by members. in countries. members currently watching.
In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.
Mobile devices are becoming increasingly important in the web analytics world, and these two pre-segmented reports can help us analyze these users more efficiently. In Google Analytics, we have two reports to help us analyze mobile traffic. The first of these is the Mobile Overview report. Now, this is a simple breakdown in mobile visits: Yes, or non-mobile visits, which are No. This report allows us to quickly isolate mobile traffic and evaluate that traffic against things like bounce rate, unit conversion rate, revenue generated, et cetera. Now if we use the Plot Rows functionality by checking these check boxes, clicking Plot Rows, we can even see how mobile traffic versus non can be plotted up against each other, versus all of the traffic on our site.
Now in this case, it doesn't look like mobile traffic contributed much to these increases and decreases in traffic. And if we click this over to the Ecommerce reports and look at Revenue generated, we're not seeing a single penny for mobile traffic. Now this is despite over 90,000 visits, not a single dime. Now this might be an indicator that we need to work on making our site more mobile-friendly, that something is very wrong. This is actionable data without a doubt. Now that's good to know, but we can get even more detail about the mobile traffic from this other interesting report, the Devices report. Here we can evaluate mobile traffic by the device used.
We can also look at the brand of the phone manufacturer: Apple, Samsung, Nokia, et cetera. We can look at the different service providers. We can look at the Verizon, we can look at Comcast, Sprint, Nextel, et cetera. We can even look at things like whether or not the device has a touch screen. So like an iPhone, or if it's a stylus- based phone like a Palm Pre or even a clickwheel phone like the BlackBerrys. The last dimension here is the operating system. Now using this function allows us to group together things like all the Android phones and tablets, all the iPads, BlackBerrys, et cetera. Now it's probably no surprise when we are looking at the analytics for the Google Store site that Android ranks at the top of the list.
However, if we just looked back at the Mobile Device segment here, we wouldn't know that. Apple device is ranked at the top of the list here, but that's probably because there are dozens of different Android devices. So those visits could split out between all those individual devices, whereas there are a fewer variations of Apple devices, and all iPhones are going to get grouped together. These reports are changing rapidly as the measurement industry attempts to keep pace with the fast-moving mobile industry. So there's a good chance that these may be slightly different or have additional features by the time you see this, and I encourage you to explore each link and report. One clever recent addition is the links to pictures of each device in the Mobile Device Info report.
So if you can't remember if the Motorola Xoom was a smartphone or a tablet, just click on this little camera icon here to launch a picture of the device and you can see. The mobile web is increasingly important and these reports are going to help us understand how more mobile users are interacting with our site.
Find answers to the most frequently asked questions about Google Analytics Essential Training.
Here are the FAQs that matched your search "":
Sorry, there are no matches for your search ""—to search again, type in another word or phrase and click search.
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.