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Analyzing content quality

From: SEO Fundamentals

Video: Analyzing content quality

We've covered how we can optimize a page for a target keyword phrase using the URL, title, and overall content of a page. But determining just how well that page has been optimized can be difficult to gauge, and we may want to isolate more opportunities for improvement. To help us do this, we're going to use the On-Page Report Card, a tool that's part of the SEOmoz PRO toolset. If you're going to get serious about SEO, then you'll want to get an SEOmoz PRO account that will give you access to a whole suite of tools designed specifically to help you with search engine optimization.

Analyzing content quality

We've covered how we can optimize a page for a target keyword phrase using the URL, title, and overall content of a page. But determining just how well that page has been optimized can be difficult to gauge, and we may want to isolate more opportunities for improvement. To help us do this, we're going to use the On-Page Report Card, a tool that's part of the SEOmoz PRO toolset. If you're going to get serious about SEO, then you'll want to get an SEOmoz PRO account that will give you access to a whole suite of tools designed specifically to help you with search engine optimization.

Let's go back and take a look at the backpacking tours page on the Explore California website. We've already determined that we want this page to be optimized for the phrase "backpacking tours in California," and we've taken a look at many of the on-page elements that could stand to be optimized in a previous video. But, we haven't actually made any changes to this page yet. Let's run this page through the tool to see what recommendations for improvements we can find. We'll start by adding our keyword phrase, "backpacking tour's in California," and entering the URL of the page we want to have analyzed.

Then we'll click the Grade My On-page Optimization button and let the tool go to work. As you can see, this page isn't very well optimized currently, and there are a lot of things we can do. After we get over the initial shock of our F grade, we can scroll down the page and see that this tool has just provided us with a to-do list of all the things that might help this page be more optimized for our target keyword phrase. The factors analyzed are grouped by level of importance, and we can see that this first section provides us a scorecard of how often our keyword phrase is showing up in various parts of the page.

Here, our keyword phrase doesn't show up in the title, not in the URL, not in the description, not in any of our headers, not anywhere in the body, or anywhere bolded in text or in any of our image alt tags. If you were a search engine, would you rank this page for this keyword phrase? Probably not. As you scroll down the page, you can see additional details about what the tool tested for and whether or not your page has passed. You'll also be able to see if the required action is considered an Easy, Moderate, or Difficult fix to put in place.

If you're looking for a way to quickly generate a fairly comprehensive evaluation of the pages of your site, along with a list of recommended actions, then this is the tool for you. And following these recommendations to clean up the on-page factors of your web pages is the first step to showing the search engines what keywords your content has been optimized for.

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This video is part of

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SEO Fundamentals

64 video lessons · 45511 viewers

David Booth
Author

 
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  1. 1m 34s
    1. Welcome
      1m 19s
    2. Using the Facilitator's Guide
      15s
  2. 11m 46s
    1. What is search engine optimization (SEO)?
      4m 6s
    2. Reading a search engine results page
      2m 17s
    3. How SEO affects your business
      2m 38s
    4. Setting SEO expectations
      2m 45s
  3. 20m 49s
    1. Why you need a keyword research plan
      2m 47s
    2. How to research keywords
      3m 23s
    3. Tools to help you analyze keywords
      4m 43s
    4. Understanding keyword attributes
      3m 46s
    5. Understanding keyword distribution
      3m 50s
    6. Ongoing keyword evaluation
      2m 20s
  4. 26m 8s
    1. Understanding content optimization
      2m 14s
    2. Optimizing for site structure
      3m 41s
    3. Recognizing different types of content
      2m 23s
    4. Optimizing textual page elements
      8m 30s
    5. Optimizing non-text components of a web page
      4m 0s
    6. Analyzing content quality
      2m 39s
    7. Exploring the benefits of user-generated content
      2m 41s
  5. 22m 12s
    1. Interpreting the code behind web pages
      3m 9s
    2. Understanding how search engines index content
      2m 37s
    3. Working with canonical URLs and redirects
      2m 59s
    4. Leveraging microformats
      2m 39s
    5. Working with server-side factors
      3m 18s
    6. Using Google Webmaster Tools
      3m 58s
    7. Using Bing Webmaster Tools
      3m 32s
  6. 30m 53s
    1. Overview of long-term content strategizing
      2m 44s
    2. Planning a successful content strategy and avoiding common mistakes
      3m 46s
    3. Defining your audience, topics, angle, and style
      4m 17s
    4. Understanding different types of content
      4m 25s
    5. Getting ideas for content
      4m 0s
    6. Working with an editorial calendar
      3m 33s
    7. Promoting your content with social media
      3m 52s
    8. Measuring content performance
      4m 16s
  7. 18m 28s
    1. Understanding the importance of links
      4m 49s
    2. Building internal links
      2m 5s
    3. Building external links
      4m 19s
    4. Finding link-building opportunities
      4m 36s
    5. Executing a link-building strategy
      2m 39s
  8. 16m 32s
    1. Measuring SEO performance
      4m 10s
    2. Analyzing keywords
      5m 13s
    3. Analyzing links
      4m 9s
    4. Analyzing the impact of social media
      3m 0s
  9. 18m 45s
    1. Understanding SEO and ecommerce
      2m 36s
    2. Working with semantic HTML
      2m 22s
    3. The technical components of ecommerce
      3m 9s
    4. Exploring ecommerce information architecture
      2m 38s
    5. Producing ecommerce content
      2m 33s
    6. Leveraging link building and social media for ecommerce
      3m 12s
    7. Adapting ecommerce websites for international audiences
      2m 15s
  10. 25m 38s
    1. Understanding local search
      3m 14s
    2. Understanding Google+ Local
      3m 0s
    3. Setting up and optimizing Google+ Local
      4m 46s
    4. Getting more citations
      3m 52s
    5. Getting more reviews for your business
      3m 43s
    6. Optimizing your website for local search
      4m 13s
    7. The future of local search
      2m 50s
  11. 15m 48s
    1. Understanding cultural aspects of international SEO
      2m 30s
    2. Optimizing technical content for international audiences
      2m 57s
    3. Optimizing translated and localized content
      2m 9s
    4. Building links for an international audience
      2m 47s
    5. Analyzing and measuring an international SEO campaign
      2m 17s
    6. Avoiding pitfalls with international SEO
      3m 8s
  12. 1m 10s
    1. Determining your next steps
      1m 10s

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