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Ready to take the next step with AdWords? David Booth presents tips and tricks used by expert practitioners at his company Cardinal Path to improve their AdWords account management, organization, and reporting skills. First, you'll see different ways to use AdWords' labels, filters, and automated rules to improve visibility into your accounts. Agencies and freelancers managing multiple accounts will love learning how to use the My Client Center (MCC) features of AdWords—which provide a unified view of all your accounts in one place. Next, you'll learn how to save tremendous amounts of time with the AdWords Editor, where you can perform bulk edits, get rid of duplicate keywords, and create new campaigns extremely efficiently. Plus, you'll learn about the Auction Insights data, which will help you see how you stack up vs. the competition. Last, we'll dive into AdWords scripts and useful analytics and custom reports for evaluating Quality Score, attribution, and other key metrics and components of your AdWords account.
Thanks for watching this course. We've covered things like streamlining multiple accounts through the My Client center, using labels, filters, and automation within the interface and throughout AdWords scripts, using the AdWords editor to gain efficiencies, and even integrating Google Analytics to get a sense of the true value that your campaigns are providing. And while we're sure that not all of this was new to you, hopefully you've picked up at least something of value along the way. If you've got additional tips and tricks, we'd love to hear from you. And keep an eye out for more here on lynda.com.
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