Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

Saving time with bulk edits

From: Advanced Google AdWords Tips and Tricks

Video: Saving time with bulk edits

We just saw an example of how bulk edits can be Now, we saw how you can select all and right click to use Okay, so now let's say that I'm getting more sophisticated So let's say that our Adobe Analytics administrator has given us a Later on, if we want to see things more granularly, we might choose to And if we ever decide to change out that tracking code Now let's head over to the keywords tab to look at some more bulk editing features.

Saving time with bulk edits

We just saw an example of how bulk edits can be made with the search and replace functionality of AdWords, and there are a lot of additional things we can make changes to in bulk, that can save you lots and lots of time. First, let's take another example of the search and replace functionality, but let's go about it in a different way. We'll continue with the fictitious Australia and New Zealand travel company, and let's say that yesterday was a big day. We just celebrated our 23rd year in business. Now, I know I've been promoting my 22 years of experience in many of my ads across the whole account, but now I've got 23 years of experience.

I'm going to use a quick search to find all those ads across the entire account that mentioned 22 years so I can update them all to 23. So first, I highlight the entire account in the left pane and then I go to the ads tab. I type in 22 years, and there we go. Every ad in my entire account that's promoting 22 years. Now, we saw how you can select all and right click to use the search and replace feature, but I want to point out something else. In this case, the headline for all of these ads, is exactly the same.

And when you select multiple elements in the AdWords editor, the edit pane at the bottom will let you do both edits on any component that is identical across everything you've selected. So here, I'll just swap out the 2 for the 3, and then I'm done. Okay, so now let's say that I'm getting more sophisticated with my analytics and my tracking, and I've installed a third party tool to help me measure the impact of AdWords, or maybe help me with something like attribution modeling. A common requirement of tools like these is that the destination URLs need to be tagged with a query string parameter that will tell the tool where the visit came from.

If you use Google Analytics, this would be the concept of UTM tagging, although you don't need that for AdWords, since you can automatically integrate Google Analytics in Google AdWords. But in the Adobe Analytics world, for example, maybe we want to use a CID here, that we can break into more specificity, using classifications. So let's say that our Adobe Analytics administrator has given us a broad CID to use on our Australia and New Zealand travel campaigns. Here, we can select all the ads we want to update the destination URLs of, and use the advanced URL changes option to append our tracking code.

Later on, if we want to see things more granularly, we might choose to use a unique CID for just New Zealand and a different one for Australia. I can easily go back and change those by selecting the ads I want to update, and doing a bulk edit. And if we ever decide to change out that tracking code for something else, rather than having to go through every destination URL in my account and look for that CID, I can just remove all instances of it, regardless of its value right here. Now let's head over to the keywords tab to look at some more bulk editing features.

Let's pretend that I've started to find out that my customers really like the low prices that I offer, and I've done some keyword research that indicates that people are interested in cheap vacations. So if I wanted to quickly create a bunch of keywords with the word cheap as a modifier, I can just choose the keywords I want to modify, click Append Text, and then add the word cheap before existing text. And in this case, I don't want to actually alter the keywords that are already working well for me. So instead, I'll check the Duplicate Selected Rows and Append Text to Duplicates box.

This will preserve all the selected keywords and give me a new set of keywords with the cheap prefix. Last, let's say that things are going really well. I've got these keywords really dialed in, I found ideal bids for every single one of them, and now I want to see if I can expand my reach by upping my bids. I can use the advanced bid changes feature to quickly make changes across everything I have selected. So let's say I want to up everything by 10 cents, or maybe I want to up everything by 10% and see what happens.

Of course, if things aren't going so well, I can also decrease bids in bulk. And I also have options to really quickly raise all my bids to the first page estimate or remove all my queuered level overrides and default back to my original ad group bid. Last, I can use the additional constraints to make sure that these actions don't take me outside of any minimums or maximums that I'm comfortable with. Of course, there are more bulk actions in AdWords Editor that you can explore on your own, but hopefully these examples can help you save time and be more efficient as you manage your own accounts.

Show transcript

This video is part of

Image for Advanced Google AdWords Tips and Tricks
Advanced Google AdWords Tips and Tricks

16 video lessons · 1891 viewers

David Booth
Author

 

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Advanced Google AdWords Tips and Tricks.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Your file was successfully uploaded.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.