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Quickly harness the power of Google AdWords and get the most value from your pay-per-click (PPC) spend. Learn how to choose the best keywords, write compelling ad copy, and measure the effectiveness of your ads on the leading PPC platform. AdWords expert David Booth explains the PPC landscape and shows how to use AdWords to get more clicks, conversions, and ultimately more return on your investment in search advertising. This course explains the best practices for setting up your account and offers lessons on keyword research, bidding strategies, the all-important Quality Score, conversion tracking, and campaign optimization. Plus, learn about remarketing with display ads and video advertising with YouTube.
[MUSIC] Hi, I'm David Booth, and this is Google AdWords Essential Training. Google has made AdWords so easy, that you can be up and running in a matter of minutes. But don't be fooled. This is a very sophisticated advertising platform filled with features and controls, and this course will help you understand how it all works to avoid wasting your money. Through these videos, you'll see how to leverage AdWords to bring targeted visitors to your pages, and measure exactly what kind return you're getting on your advertising investment.
I'll explain the benefits of pay per click advertising, and show you how to create your own AdWords campaigns, and customize how they run. Helping you to not only to drive traffic to your website, but to convert those visitors into customers. By watching this course, you'll be taking the time to learn the ins and outs before you get started. And this will help you avoid pitfalls and create campaigns that you can continually optimize for performance against your organizational objectives. Growing your business and increasing your profitability, doesn't have to be hard. Let me show you how, with Google AdWords Essential Training.
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