Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

Getting started with the AdWords Editor

From: Advanced Google AdWords Tips and Tricks

Video: Getting started with the AdWords Editor

The AdWords Editor is a desktop application that you can download It streamlines the editing and management process, making everything from quick This means no more waiting for the page to The editor also gives you the ability to do bulk editing of your account.

Getting started with the AdWords Editor

The AdWords Editor is a desktop application that you can download for free and use to edit and manage your AdWords campaigns offline. Regardless of the size of your account or how many accounts you're managing, the AdWords Editor can be a real time saver. It streamlines the editing and management process, making everything from quick fixes and changes to bulk edits much quicker and much more efficient. While you could theoretically use the AdWords online interface to manage accounts with hundreds or thousands of keywords in them, after you try the AdWords Editor you'll find that it's so much faster that you'll probably never go back.

And even for smaller accounts, as you start working with your campaigns and get into the day to day management and optimization, you can use the AdWords Editor to streamline your workflows. AdWords Editor was designed to allow you to work offline and save your changes as you go. You essentially download your entire account and then take it with you wherever you are, even without an internet connection. You can make your changes, and then next time you are back in the office or connected you just upload all those changes back to your account. This means no more waiting for the page to refresh between clicks so you'll find that it's much faster.

The editor also gives you the ability to do bulk editing of your account. As your account gets larger and you start optimizing more and more aspects of your campaigns, you'll be grateful for this one. Make the same change across hundreds of ads all at once. Or rather than create a new campaign from scratch just copy an existing one, paste it to your account, and just make the changes you need before launching. And you can use the advance search features to quickly find everything you're looking for across all aspects of your account. Whether you're a one man show or part of a large marketing department, there will undoubtedly be a need to get a second opinion on things like that big adjustment or like that ad you just wrote.

Or maybe you need the boss's approval on your account structure before you take it live. That's where the collaboration features of the AdWords Editor will save you a lot of time and frustration. You can set up a whole new account or optimize existing aspects of an existing account with a large number of changes. And then before you upload those changes back to the live account, simply use the export for sharing option to share what you did with whoever may need to review your changes. Your colleague or your boss can see everything you've done, highlighted for review.

They can even accept or reject what you propose and send their ideas back to you. When it comes to tasks like expanding key words to reach a broader audience, splitting up AdGroups for tighter themes, finding that one obscure key word where ever it lives in your account, or collaborating across the office or across the world, AdWords Editor can help. To get started, just head over to Google.com/adwordseditor and download the latest version. Install it, open it up, log in and start counting all the time you're about to save.

Show transcript

This video is part of

Image for Advanced Google AdWords Tips and Tricks
Advanced Google AdWords Tips and Tricks

16 video lessons · 1870 viewers

David Booth
Author

 

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Advanced Google AdWords Tips and Tricks.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Your file was successfully uploaded.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.