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Ready to take the next step with AdWords? David Booth presents tips and tricks used by expert practitioners at his company Cardinal Path to improve their AdWords account management, organization, and reporting skills. First, you'll see different ways to use AdWords' labels, filters, and automated rules to improve visibility into your accounts. Agencies and freelancers managing multiple accounts will love learning how to use the My Client Center (MCC) features of AdWords—which provide a unified view of all your accounts in one place. Next, you'll learn how to save tremendous amounts of time with the AdWords Editor, where you can perform bulk edits, get rid of duplicate keywords, and create new campaigns extremely efficiently. Plus, you'll learn about the Auction Insights data, which will help you see how you stack up vs. the competition. Last, we'll dive into AdWords scripts and useful analytics and custom reports for evaluating Quality Score, attribution, and other key metrics and components of your AdWords account.
The AdWords Editor is a desktop application that you can download for free and use to edit and manage your AdWords campaigns offline. Regardless of the size of your account or how many accounts you're managing, the AdWords Editor can be a real time saver. It streamlines the editing and management process, making everything from quick fixes and changes to bulk edits much quicker and much more efficient. While you could theoretically use the AdWords online interface to manage accounts with hundreds or thousands of keywords in them, after you try the AdWords Editor you'll find that it's so much faster that you'll probably never go back.
And even for smaller accounts, as you start working with your campaigns and get into the day to day management and optimization, you can use the AdWords Editor to streamline your workflows. AdWords Editor was designed to allow you to work offline and save your changes as you go. You essentially download your entire account and then take it with you wherever you are, even without an internet connection. You can make your changes, and then next time you are back in the office or connected you just upload all those changes back to your account. This means no more waiting for the page to refresh between clicks so you'll find that it's much faster.
The editor also gives you the ability to do bulk editing of your account. As your account gets larger and you start optimizing more and more aspects of your campaigns, you'll be grateful for this one. Make the same change across hundreds of ads all at once. Or rather than create a new campaign from scratch just copy an existing one, paste it to your account, and just make the changes you need before launching. And you can use the advance search features to quickly find everything you're looking for across all aspects of your account. Whether you're a one man show or part of a large marketing department, there will undoubtedly be a need to get a second opinion on things like that big adjustment or like that ad you just wrote.
Or maybe you need the boss's approval on your account structure before you take it live. That's where the collaboration features of the AdWords Editor will save you a lot of time and frustration. You can set up a whole new account or optimize existing aspects of an existing account with a large number of changes. And then before you upload those changes back to the live account, simply use the export for sharing option to share what you did with whoever may need to review your changes. Your colleague or your boss can see everything you've done, highlighted for review.
They can even accept or reject what you propose and send their ideas back to you. When it comes to tasks like expanding key words to reach a broader audience, splitting up AdGroups for tighter themes, finding that one obscure key word where ever it lives in your account, or collaborating across the office or across the world, AdWords Editor can help. To get started, just head over to Google.com/adwordseditor and download the latest version. Install it, open it up, log in and start counting all the time you're about to save.
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