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Leverage the power of paid search advertising, the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords. Author David Booth shows how to start using this advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the ROI from their activities.
The course also provides an introduction to paid search advertising, an overview of the AdWords platform and interface, and lessons on keyword research, conversion tracking, and campaign optimization.
Hello! I am David Booth and this is Google AdWords Essential Training. Google has made AdWords so easy that you can be up and running in a matter of minutes, but don't be fooled. This is a very sophisticated advertising platform filled with features and controls. And this course will help you understand how it all works to avoid wasting your money. Through this course, you'll see how to leverage AdWords to bring targeted visitors from all over the world to your pages and measure exactly what kind of a return you're getting on your advertising investment.
I'll explain the benefits of pay per click advertising and show you how to get started by setting up your own AdWords account. I'll show you how to create your AdWords campaigns and customize how they run, helping you to bring visitors to the pages of your site and convert them into customers. By watching this course, you will be taking the time to learn the ins and outs before you get started, and this will help you avoid pitfalls and create campaigns that you can continually optimize for performance and profitability. Growing your business and increasing your profitability doesn't have to be hard.
Let me show you how with Google AdWords Essential Training.
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