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Once you get a cut that you're happy with or that you just want to share and get feedback on, it's time to export. And this is pretty easy. Save your project, File > Save. And then, click on STEP 3, EXPORT. This will ask you to target a location where you want the files to go. You'll notice my common media folder has a folder called Exports. So that's a great place to put it. Let's give this a name. And then, it's a matter of choosing a preset. Archive is going to make a very large file, that is ready to back up for archival purposes.
Useful, if you want to make future copies or variations. I generally recommend saving an archive file at the highest quality so you can use this for other jobs, or in the future. If you need to recompress it or make tweaks. You of course, can't re-edit it. But if you needed to put this into another project, add it to your demo reel, repost it to a new video sharing site. You have something at extremely high quality. Once that archive one's done, I recommend making a couple more. Click on Export and you can choose other formats.
Such as a YouTube file. And I'll just name this Skate V1_YT for YouTube. And this will match the quality settings that YouTube expects for an upload. And let's do one more. I'll choose Custom. And you notice you can choose between a h.264 file which is common for web sharing or the GoPro CineForm codec. Well, this is really what the archive one was. So I'll stick with h.264 and I could adjust the data rate.
Now, don't automatically go to the highest version. For example, something that's optimized for an iPad is going to be around seven megabits a second. That high quality archive file you export can be used in just about any other compression tool out there. So, you can take it into things like Adobe Media Encoder or Apple Compressor to optimize the file. Or use the high quality YouTube file to export and then upload to just about any other video sharing website out there.
It's a fairly versatile tool and it's designed to be easy to use. Just make sure you export a couple of versions. An archive one and something a little more optimized for web sharing.
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