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Best Practices for Flash-based Banner Ads
Illustration by Neil Webb

Best Practices for Flash-based Banner Ads

with Anastasia McCune

Video: Welcome

Hi, I'm Anastasia McCune, and welcome to Best Practices for Flash Banner Ads. Flash ads are a great way to get your message out in a creative and interactive manner. In this course, I'll show you how to build banner ads using Flash and other tools to both grab your viewers and keep their attention with interactivity, videos, and additional information. I'll explain what expectations both your client and your publishers might have, so you can build your ads correctly from the outset. I'll teach you how to build simple, expandable, and multi-panel banner ads with rich content while staying within the file size requirements of your publisher.
Expand all | Collapse all
  1. 4m 46s
    1. Welcome
      55s
    2. Understanding the prerequisites
      43s
    3. Using the exercise files and setting file permissions
      3m 8s
  2. 9m 48s
    1. Surveying current standards: Simple ads
      1m 38s
    2. Surveying current standards: Expandable ads
      2m 22s
    3. Surveying current standards: Takeover ads
      1m 53s
    4. Surveying current standards: Creative ads
      3m 55s
  3. 10m 22s
    1. Top 10 best practices for technical design and development
      5m 46s
    2. Top 10 best practices for video
      4m 36s
  4. 24m 28s
    1. Overview of terminology and business considerations
      5m 48s
    2. What to ask for from the client
      2m 39s
    3. What to ask for from the publisher
      9m 30s
    4. What's expected of you
      1m 12s
    5. Comparing Flash with HTML5 for advertising
      5m 19s
  5. 19m 49s
    1. Previewing the finished project
      2m 50s
    2. Creating a basic setup and using guide layers
      4m 9s
    3. Adding clickability
      6m 35s
    4. Using ActionScript options for click capture and tracking
      6m 15s
  6. 47m 54s
    1. Creating optimized images
      6m 50s
    2. Adding and further optimizing images
      7m 27s
    3. Adding and optimizing text
      15m 57s
    4. Finalizing motion
      10m 7s
    5. Publishing final files and images
      2m 5s
    6. Using ActionScript motion and motion from templates
      5m 28s
  7. 19m 50s
    1. Previewing the finished project
      1m 57s
    2. Creating input text fields
      5m 44s
    3. Preparing the input data
      8m 34s
    4. Checking for errors and providing user feedback
      3m 35s
  8. 8m 19s
    1. Preparing content to print
      5m 22s
    2. Handling printing errors
      2m 57s
  9. 52m 14s
    1. Finding and using prebuilt ad pieces
      5m 58s
    2. Previewing the finished banner
      3m 45s
    3. Setting up the collapsed state
      7m 36s
    4. Tweening between the collapsed and expanded states
      7m 46s
    5. Adding timeline control
      3m 7s
    6. Completing the expanded state
      5m 20s
    7. Pre-populating social media links and final ActionScript
      8m 23s
    8. Integrating Flash, HTML, and JavaScript
      10m 19s
  10. 38m 5s
    1. Previewing the finished multi-panel banner
      4m 21s
    2. Looking at general setup and the collapsed state
      3m 45s
    3. Tweening from the collapsed state to the expanded state
      5m 51s
    4. Completing the expanded state
      7m 12s
    5. Exploring panel 1 and panel 2
      7m 11s
    6. Integrating Flash, HTML, and JavaScript
      9m 45s
  11. 2m 27s
    1. Understanding malware and Flash banner ads
      2m 27s
  12. 1m 31s
    1. Next steps
      1m 31s

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Watch the Online Video Course Best Practices for Flash-based Banner Ads
3h 59m Intermediate Jul 19, 2011

Viewers: in countries Watching now:

Build eye-catching banner ads in Flash Professional that achieve design goals and satisfy the requirements of search engines and the sites where the ads will display. Author Anastasia McCune explores the current standards of banner ad design, offers a series of best practices for technical development, including incorporating video, and details the necessary information to gather from clients and publishers in order to build an ad. Then Anastasia constructs a number of banner ad examples—simple, expandable, and multi-panel—from start to finish, showing how to optimize assets and add interactivity.

Topics include:
  • Understanding terminology
  • Gathering requirements
  • Understanding whether to use Flash or HTML5
  • Setting up an ad and using guide layers
  • Adding clickability
  • Optimizing images and text
  • Publishing final files and images
  • Creating input text fields
  • Creating a print job
  • Handling print errors
  • Tweening between collapsed and expanded states
  • Adding timeline control
  • Integrating Flash, HTML, and JavaScript
  • Addressing security issues
Subjects:
Business Online Marketing Web Marketing Advertising
Software:
Flash Professional
Author:
Anastasia McCune

Welcome

Hi, I'm Anastasia McCune, and welcome to Best Practices for Flash Banner Ads. Flash ads are a great way to get your message out in a creative and interactive manner. In this course, I'll show you how to build banner ads using Flash and other tools to both grab your viewers and keep their attention with interactivity, videos, and additional information. I'll explain what expectations both your client and your publishers might have, so you can build your ads correctly from the outset. I'll teach you how to build simple, expandable, and multi-panel banner ads with rich content while staying within the file size requirements of your publisher.

And finally, we'll learn how to integrate Flash, HTML, and JavaScript where appropriate for your final ads. Building advertisements for the web doesn't have to be hard. So let's get started and have some fun with Best Practices for Flash Banner Ads.

There are currently no FAQs about Best Practices for Flash-based Banner Ads.

 
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