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In this course, Rich Harrington explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently. When publishing content, hypersyndication decreases costs by utilizing the power of the Internet and social media sites. This course explains how to build a network to significantly extend a product's reach, using tools such as RSS feeds, YouTube, and iTunes, and covers topics such as creating a consistent visual brand and targeting the emergent mobile market.
One of the areas of technology that's booming is that of smartphones. People are really interested in targeting these portable devices. Now you might be wondering why smartphone growth is booming so quickly? Well, it has a lot to do with money. As technology matures, cell phone companies want people to increase their plans, instead of just simple 20 bucks a month plan for phone calls, people are signing up for hundreds of dollars a month for data and text and video and chat, and all sorts of features that you could never live without.
Now whether or not you like these features, they are reality and most people are choosing to add them to their life. Over the last couple of years, we have seen smartphone ownership just spike, and this rate of growth is truly impressive, it outpaces most other consumer electronic devices from history. Similarly, if we look at specific age groups, you'll see that smartphone ownership is very, very high with young professionals. Truly impressive is how people would choose to give up their television before their smartphone.
Almost 60% of all folks would choose to get rid of television before giving up their smartphone. There are some pretty impressive numbers and think about that. People would rather have a smartphone than a television. If they give up their television, how are they're going to see your video? Well, the good news is that the smartphone brings them video, text messages, blogs, social media text post, interactive content. If you know how to embrace it, you can really hit a much wider audience.
One tool that I recommend is that from Adobe called Device Central, this useful program will give you a lot of information about how video should be sized for different mobile phones. You'll find all sorts of specs, as well as the ability to generate projects with the correct settings. This makes it a lot easier to target some obscure phones, especially BlackBerrys. Earlier, we discussed the H.264 format of MPEG-4; this is definitely the way that most phones are moving towards.
Staying with H.264 makes it easy to target a wide range of consumer electronics, and as we move forward, devices like smartphones and portable media players are becoming one and the same.
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