New Feature: Playlist Center! Pick a topic and let our playlists guide the way.

Start learning with our library of video tutorials taught by experts. Get started

Maximizing Your Web Video and Podcast Audience with Hypersyndication
Illustration by John Hersey

The importance of adaptive streaming


From:

Maximizing Your Web Video and Podcast Audience with Hypersyndication

with Richard Harrington

Video: The importance of adaptive streaming

When it comes to targeting mobile phones or devices with mobile data connections, Adaptive Streaming is really important. This is a technology that allows this video stream to adapt based on the connection speed. For example, if I were to watch this video on my 3G phone, it's going to be a different video quality than watching the same video over here on my iPad, which happens to be connected to a WiFi connection. If I were to go off my WiFi connection and switch to 3G data on this iPad, the quality would drop down.

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
please wait ...
Maximizing Your Web Video and Podcast Audience with Hypersyndication
1h 39m Appropriate for all Mar 01, 2012

Viewers: in countries Watching now:

In this course, Rich Harrington explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently. When publishing content, hypersyndication decreases costs by utilizing the power of the Internet and social media sites. This course explains how to build a network to significantly extend a product's reach, using tools such as RSS feeds, YouTube, and iTunes, and covers topics such as creating a consistent visual brand and targeting the emergent mobile market.

Topics include:
  • Reaching new audiences
  • Understanding how online behavior is changing
  • Syndicating an RSS feed with Twitterfeed and HootSuite
  • Targeting computer using video sharing sites
  • Targeting media players
  • Creating a podcast
  • Streaming podcasts for mobile devices
  • Using Vimeo to host content
  • Creating a consistent look from site to media player
  • Incorporating a call to action
  • Choosing a color palette for your brand
  • Discovering more tools
Subjects:
Video Podcasting Web Video
Software:
Internet Explorer Safari Firefox
Author:
Richard Harrington

The importance of adaptive streaming

When it comes to targeting mobile phones or devices with mobile data connections, Adaptive Streaming is really important. This is a technology that allows this video stream to adapt based on the connection speed. For example, if I were to watch this video on my 3G phone, it's going to be a different video quality than watching the same video over here on my iPad, which happens to be connected to a WiFi connection. If I were to go off my WiFi connection and switch to 3G data on this iPad, the quality would drop down.

So what really happens here is different speeds. Notice that this video took a little longer to play on the phone, because it had to adapt to the network speed, it's serving up a lower quality file than the one that started playing on the WiFi device. Same player going to my computer would serve up an even higher bit rate version, and that's all about the speed of the network connection. The good news is, is that when you pick a service that supports adaptive streaming, which things like YouTube and Vimeo do, your service will automatically serve up the right video based on the network connection speed.

This means, you only need to upload one HD video file and then what will happen is that file will get recompressed and optimized for different connection speeds by the service itself. So, if you go ahead and pick a service like Vimeo or YouTube, it's going to take advantage of adaptive streaming for you. This is critical if you want to target smartphones or other devices using 3G or even 4G network connection options.

There are currently no FAQs about Maximizing Your Web Video and Podcast Audience with Hypersyndication.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

join now Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Maximizing Your Web Video and Podcast Audience with Hypersyndication.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Notes cannot be added for locked videos.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.