Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member
Throughout this course we've been talking about the importance to go where people are, that met hyper syndication. Putting your videos in social media content where people are already congregating, Facebook, Twitter, YouTube, Vimeo, well, that's great! Except all of those websites have their own branding and by default, they're going to try to pull people back to their website. What you need to think about is Visual Branding, and this is pretty straightforward. Chances are you have a logo, maybe a color palette that you use for your organization or product.
Using that consistently throughout all that you do, your webpage, your video, your social media favicons, all of those things are going to make sure that people can find you. Now it may seem redundant to always be so rigid and think about branding, but the truth of the matter is it really does matter. With branding you want a consistent message; you want people whether they've watched your video one time or a hundred times to know where to go next.
This all comes down to things like a Call to Action, URLs, ever present logo that comes and goes off your video as a bug. You cannot be too blunt when it comes to Visual Branding. Now we don't mean flashing text and all sorts of noxious graphics. What we do mean is a consistent look to your video and what you're putting on screen. People live very busy cluttered lives. If you don't respect the fact that they've got a lot on their mind and a lot of content to track, you're going to miss out on opportunities.
Always make sure that the customer knows what they're watching, that your audience knows who you are and where you came from? Visual Branding is going to help you with that, let's take a look.
Get unlimited access to all courses for just $25/month.Become a member
110 Video lessons · 48167 Viewers
86 Video lessons · 10785 Viewers
350 Video lessons · 100067 Viewers
79 Video lessons · 13759 Viewers
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.
Your file was successfully uploaded.