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Video: Why visual branding matters

Throughout this course we've been talking about the importance to go where people are, that met hyper syndication. Putting your videos in social media content where people are already congregating, Facebook, Twitter, YouTube, Vimeo, well, that's great! Except all of those websites have their own branding and by default, they're going to try to pull people back to their website. What you need to think about is Visual Branding, and this is pretty straightforward. Chances are you have a logo, maybe a color palette that you use for your organization or product.
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Watch the Online Video Course Maximizing Your Web Video and Podcast Audience with Hypersyndication
1h 39m Appropriate for all Mar 01, 2012

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In this course, Rich Harrington explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently. When publishing content, hypersyndication decreases costs by utilizing the power of the Internet and social media sites. This course explains how to build a network to significantly extend a product's reach, using tools such as RSS feeds, YouTube, and iTunes, and covers topics such as creating a consistent visual brand and targeting the emergent mobile market.

Topics include:
  • Reaching new audiences
  • Understanding how online behavior is changing
  • Syndicating an RSS feed with Twitterfeed and HootSuite
  • Targeting computer using video sharing sites
  • Targeting media players
  • Creating a podcast
  • Streaming podcasts for mobile devices
  • Using Vimeo to host content
  • Creating a consistent look from site to media player
  • Incorporating a call to action
  • Choosing a color palette for your brand
  • Discovering more tools
Subject:
Video
Software:
Internet Explorer Safari Firefox
Author:
Richard Harrington

Why visual branding matters

Throughout this course we've been talking about the importance to go where people are, that met hyper syndication. Putting your videos in social media content where people are already congregating, Facebook, Twitter, YouTube, Vimeo, well, that's great! Except all of those websites have their own branding and by default, they're going to try to pull people back to their website. What you need to think about is Visual Branding, and this is pretty straightforward. Chances are you have a logo, maybe a color palette that you use for your organization or product.

Using that consistently throughout all that you do, your webpage, your video, your social media favicons, all of those things are going to make sure that people can find you. Now it may seem redundant to always be so rigid and think about branding, but the truth of the matter is it really does matter. With branding you want a consistent message; you want people whether they've watched your video one time or a hundred times to know where to go next.

This all comes down to things like a Call to Action, URLs, ever present logo that comes and goes off your video as a bug. You cannot be too blunt when it comes to Visual Branding. Now we don't mean flashing text and all sorts of noxious graphics. What we do mean is a consistent look to your video and what you're putting on screen. People live very busy cluttered lives. If you don't respect the fact that they've got a lot on their mind and a lot of content to track, you're going to miss out on opportunities.

Always make sure that the customer knows what they're watching, that your audience knows who you are and where you came from? Visual Branding is going to help you with that, let's take a look.

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