Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

What is RSS?

From: Maximizing Your Web Video and Podcast Audience with Hypersyndication

Video: What is RSS?

When it comes to syndication, there's a driving force literally and that's RSS. If you've seen this icon before, this indicates real simple syndication and this will often pop-up in your web browser or in the preferences and it's probably the first place you saw it. Now, for many, they confuse it with the WiFi icon but it is different. This is an RSS icon, which means Real Simple Syndication. Now, if you're on some web browsers, you'll see the RSS really tiny up in the Bookmark bar and that's just indicating real simple syndication.

What is RSS?

When it comes to syndication, there's a driving force literally and that's RSS. If you've seen this icon before, this indicates real simple syndication and this will often pop-up in your web browser or in the preferences and it's probably the first place you saw it. Now, for many, they confuse it with the WiFi icon but it is different. This is an RSS icon, which means Real Simple Syndication. Now, if you're on some web browsers, you'll see the RSS really tiny up in the Bookmark bar and that's just indicating real simple syndication.

Typically, on a blog, it's going to be the first place you discover it or if you're looking at a news website. Now, if you're on a different web browser like Firefox, you may have to turn this on and make it visible but you'll see that same icon and clicking it is going to take you to the RSS feed which is going to make it easier to see all the content on the website in small bite sized chunks. But, what exactly is RSS and what does it do? Well, many get confused because by its very nature, it actually is a technical process but with RSS there's not that much to it.

The goal with Real Simple Syndication is to get subscribers. Once you've captured a subscriber, you can continue to market to them or entertain them or inform them without having to spend dollars marketing to them over and over again trying to draw them back. A subscriber keeps getting your information until they actually unsubscribe. So, with RSS it's pretty simple, which is why it's called Real Simple Syndication. This is the process of getting that material out there to a broad audience. Now, an RSS feed is a document written in XML, and this feed is going to allow you to publish content repeatedly.

So, if you have a blog or a news website or content management system for your corporate site or personal site, it's likely generating an XML feed and this works great for content that is frequently updated. The big thing here is that people can subscribe. So, if you are going to publish a lot of content that subscriber will get everything that you release and that really is useful. Now, before you get too hung up on XML and the gobbledygook of how do you make it, you really don't have to worry in today's day and age.

That's because virtually every content management system out there from Word press to Blogger to TypePad is going to generate an XML feed automatically. This XML feed can also have items embedded inside of it such as rich media for photos or video or audio or PDF documents and this is going to make it easy for people to get that content. So, this is pretty useful stuff, and when you think about it, it's going to automate the process of delivering a bunch of stuff to a bunch of people.

Now, XML feeds have been out there for a long time but you might not realize that you use them in your everyday life. How exactly is XML useful? Well, first off, you actually use this when it comes to things like web browsers. If you have bookmarked a webpage, and you see that in your Address bar or in your Bookmarks they'll often be a little number next to the site and that indicates the number of unread articles on that site. People also use XML to pull together custom home pages whether this be on a Web browser or using iPad applications like Flipboard and AOL editions.

This lets them get the content they want from their favorite websites delivered without having to remember to go out to every single site that they're interested in. Similarly, our dedicated RSS readers and the hard-core geeks of the world love these. Strips away all of the information and just gets to the facts, the hard details. In fact, a lot of browsers will have a Reader mode that strips away a lot of the flop and just gets to the meat and the potatoes of the actual article. And like we said before, if you're putting together a blog, you're going to have an XML feed.

Every blog is dependent upon it and this is going to allow that content to go out to a lot of places. One of the ones that I think is most important in today's world is feeding your social media. So, once you get that XML feed located and identified it becomes really easy to push it to a bunch of places that matter to your audience.

Show transcript

This video is part of

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Maximizing Your Web Video and Podcast Audience with Hypersyndication.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member ?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferences from the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.