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In this course, Rich Harrington explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently. When publishing content, hypersyndication decreases costs by utilizing the power of the Internet and social media sites. This course explains how to build a network to significantly extend a product's reach, using tools such as RSS feeds, YouTube, and iTunes, and covers topics such as creating a consistent visual brand and targeting the emergent mobile market.
When it comes to hyper-syndication in the web, the biggest audiences you want to hit are people on their computers. Sure, mobile phones are sexy, but more people spend their day sitting in front of a computer. than anything else. So having a reliable solution that's cross-platform, Mac, Windows, Linux, it's going to be important. You don't want people to have to download special plug-ins or keep refreshing their page or sit there waiting for long downloads to come. Fortunately, there are a lot of services that fit the bill.
Here are a few popular ones for you and you've probably heard of things like YouTube and Vimeo, but you may not realize that social media networks like Google Plus and Facebook offer their own video players. You can go ahead and upload videos for free to your social media accounts on both Facebook and Google Plus and get great performance. There are also third party solutions like Blip.tv and Veoh that are going to work very well for you. In fact, we use Blip.tv a lot here in my own office to publish podcasts and client videos.
You need to look for video sharing sites that offer their own hyper-syndication tools that make it easier to put your content out there. You need to keep in mind that it is a volatile market. In my years of publishing video to the web, I've frequently seen companies come and go. You don't want all of your eggs in one basket and you want to make sure that you've got your stuff backed up. What's there today could be gone tomorrow. And social media integration is also going to make it easier. Can you tie your Facebook and Twitter or other accounts together? Do people have the ability after viewing the video to click a single button to send that video to their social media site? Social media is going to be one of the critical ways that your content is shared and enjoyed, so look for that integration.
It's very, very important. A service that we frequently use is that of Blip.tv. You're free to try another one as well as a trial version of their account to see if it works for you. What I really like are the detailed controls that you get. You can upload several shows and program them with a release date and see great statistics about your content. You also get a precise Dashboard where you could target additional locations. Let's go ahead and take a look at the site live.
Once you've created a page on the account, you can upload all of your content and it will actually set up a dedicated page like most other video sharing sites. All of your podcasting content can live there, your videos, etcetera. And you see that this works really nice for people just to browse. You'll notice that their player offers several options for sharing. You could target social media sites, get the link, or grab an embed code. This is going to make it easier to use this as the blog player on your website or encourage others to do the same.
What's really nice are the Dashboard controls. You notice how easy it is to target a video. You just click the Choose button and grab it off your computer. You could Add caption files, manually Upload thumbnails, and set that up to go. Once the videos are uploaded, you can actually set the release date as well and see detailed viewing history of how a video has done. Blip.tv also offers their own options for monetization if you'd like them to insert ads into your content. But that's a tough choice that you'll have to make based upon your objectives for producing the content in the first place.
One other area that's really important is distribution. You'll notice that you can configure lots of destinations, including an iTunes podcast, social networks, messaging services like Twitter, and even televisions which we'll come back to later in one of our upcoming lessons. Blip.tv is a nice service for targeting multiple devices. I find it's a very solid player for websites, and it's very easy to use and it also gives you the added benefit of letting you connect multiple destinations, such as iTunes, Twitter, Facebook, and even a television set.
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