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Video: Using YouTube for mobile phones

When it comes to YouTube, I have a little bit of love-hate relationship. YouTube is great, it's everywhere, it works on practically every device. The problem is everybody else is there as well. So what I say to most folks is YouTube is a great tool for reaching an existing audience. Just about everybody could see a video that you post to YouTube, however, don't expect YouTube to generate tons more views for you. Just use this as an easy way to reach devices, like mobile phones.
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Watch the Online Video Course Maximizing Your Web Video and Podcast Audience with Hypersyndication
1h 39m Appropriate for all Mar 01, 2012

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In this course, Rich Harrington explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently. When publishing content, hypersyndication decreases costs by utilizing the power of the Internet and social media sites. This course explains how to build a network to significantly extend a product's reach, using tools such as RSS feeds, YouTube, and iTunes, and covers topics such as creating a consistent visual brand and targeting the emergent mobile market.

Topics include:
  • Reaching new audiences
  • Understanding how online behavior is changing
  • Syndicating an RSS feed with Twitterfeed and HootSuite
  • Targeting computer using video sharing sites
  • Targeting media players
  • Creating a podcast
  • Streaming podcasts for mobile devices
  • Using Vimeo to host content
  • Creating a consistent look from site to media player
  • Incorporating a call to action
  • Choosing a color palette for your brand
  • Discovering more tools
Subject:
Video
Software:
Internet Explorer Safari Firefox
Author:
Richard Harrington

Using YouTube for mobile phones

When it comes to YouTube, I have a little bit of love-hate relationship. YouTube is great, it's everywhere, it works on practically every device. The problem is everybody else is there as well. So what I say to most folks is YouTube is a great tool for reaching an existing audience. Just about everybody could see a video that you post to YouTube, however, don't expect YouTube to generate tons more views for you. Just use this as an easy way to reach devices, like mobile phones.

In fact, when it comes to YouTube, nothing is better for hitting a mobile phone. Now the thing is with YouTube, everybody uses it. If we look at viewership with YouTube, we see that there's been steady growth for people who watch content every month. Right now we're pushing up on almost half of all Americans watching a YouTube video within the last month. This is just going to continue to grow with the time and Google is a very well-connected network.

People search Google, Google serves up results for YouTube and they're taking advantage of technology like Transcripts, Captions, and Search Engine Optimization to drive more and more people to viewing video on the YouTube site. When you look at the numbers, it's pretty staggering that how many people use YouTube. For example, 48 hours of video are uploaded every minute to youTube. Think about that sheer volume. Now 48 hours going up every minute, probably means that not everything going up is good.

It gets pretty easy to get lost in the clutter; there are lots of mobile videos being posted right from phones that are capturing them, as well just gobbledygook that people have accumulated through the ages. People may not want to see your son's birthday party or that funny video when you're out with friends, but it's there on YouTube. If you do things right though, your stuff can still be found. Over 3 billion videos are viewed everyday on YouTube. 3 billion videos get played back and consumed by folks.

This means that more videos going up in one month, than all three major television networks produced in the last 60 years. That's pretty staggering when you think about how the process of creating video has been democratized. At the start of our title we talked about how expensive it used to be to create video. Now if you have a mobile smartphone, chances are you have a whole video production studio right in your pocket. Related to this is the fact that YouTube's demographic is very broad.

They're getting people who are in school, as well as people who are approaching senior citizen status. Everybody watches YouTube; it is the most popular channel for online viewership. 800 million unique users visit every month. More HD content than any other website and the mobile channel of YouTube is getting more than 400 million views everyday that means that 13% of all video viewed on YouTube is coming from mobile devices.

So if you want to target a mobile phone, just about any manufacturer, YouTube is the way to do it. When you upload a video to YouTube, you want to put up the highest quality that you have. If this is a 1920 x 1080 file or a 720p file, post that, immediately YouTube will make that size available. Over time, and it may be a little bit of time due to backlog on the server, more sizes will become available. For example, here's a video that I uploaded recently.

You'll see that multiple sizes are offered for desktop viewing. We could choose from 240 pixels all the way up to 1080p. Well, this 240 pixels is perfect for most mobile phones, and YouTube will sniff out and automatically detect what type of connection that user has, and it will oftentimes be able to tell. The YouTube player can dynamically switch between Flash and HTML5; this means that you could hit just about every modern device on the market, since both of those formats pretty much cover everything.

So, if you want to hit a mobile phone nothing beats YouTube. Of course, as we discussed earlier when talking about terms of service, you may need another alternative and for that we'll turn to Vimeo. 2

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